Fatima Batool

I am Data and Research Analyst with 4 years of experience in data management, analysis and reporting. I am passionate about helping businesses make better use of the data they collect by using it to make decisions that enable them to grow their businesses. My goal is always providing insightful analysis that helps the businesses maximize their return on investment while minimizing risk.

Data & Research Analyst at Admaxim Ltd (2022-01 – Present)

Conduct comprehensive market research, analyze data, and generate detailed reports to identify trends and insights. Extensive experience in leveraging Google Sheets for advanced data management, including writing scripts and integrating with APIs to automate workflow and handle complex datasets efficiently.

• Conduct comprehensive market research, analyze data, and generate detailed reports to identify trends and insights
• Extensive experience in leveraging Google Sheets for advanced data management, including writing scripts and integrating with APIs to automate workflow and handle complex datasets efficiently
• Proficient in utilizing advanced data scraping tools to extract and structure data from diverse web sources, and skilled in mining large datasets to uncover actionable insights and trends
• Perform surveys, analyze competitor data, and evaluate business operations, expenditures, and customer retention to identify patterns and potential areas for improvement
• Manage accounts and create invoices using QuickBooks, ensuring accurate financial records and efficient billing processes
• Skilled in Power BI for building interactive dashboards, visualizing KPIs, and transforming complex datasets into clear, data-driven insights that support strategic decision-making

Digital Campaign Manager at Admaxim Ltd (2022-01 – Present)

Managed Google Ads campaigns with focus on optimization and ROI improvement. Managed and optimized display campaigns across multiple devices.

• As a campaign Manager I managed the google ads campaigns
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Manage and optimize display campaigns across multiple devices

Graduation in Computer Science – Women Degree college (2018-01 – 2020-12)