Fiaz Khan

SEO Specialist with 3+ years of experience driving organic growth across WordPress, Shopify, and Wix websites, including e-commerce stores where product visibility and conversion depend on precise technical and content optimization. Strong depth in Local SEO, having worked on a large number of local business websites and Google Business Profiles, including Rank & Rent sites where local visibility and lead generation directly drive revenue. Early adopter of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), structuring content and schema so brands surface in Google AI Overviews, featured snippets, and AI assistants like ChatGPT, claude.ai, Perplexity, and Gemini.

Background in AI data annotation adds a working understanding of how search and language models actually evaluate and rank content, which shapes a more analytical, algorithm-aware approach to SEO strategy.

SEO Specialist (Local SEO) - Digitaliner - Bahawalpur, Pakistan

(2025-08)

• Manage Local SEO across a large portfolio of local business and Rank & Rent websites, applying repeatable, proven playbooks across multiple niches and locations.
• Run the full Rank & Rent workflow: expired-domain research and evaluation, location-based keyword research, competitor analysis, and site build-out for lead-generation sites built to rank first and lease to local businesses second.
• Develop SEO-optimized website structures, including service and location pages, aligned with user intent and local search trends.
• Build, verify, and optimize Google Business Profiles (GBP) across numerous listings, improving local visibility and map pack rankings through consistent NAP data, categories, posts, and review management.
• Implement complete on-page and off-page SEO strategies, including technical SEO, content optimization, link building, and local citations, across the full site portfolio.
• Execute advanced off-page SEO across the site portfolio: strategic link building, backlink profile and competitor gap analysis, digital PR outreach, guest posting, and authority-building campaigns to strengthen domain trust and improve rankings.

SEO Specialist - IZ Solutions LLC - Bahawalpur, Pakistan

(2024-10 - 2025-12)

• Managed SEO campaigns across multiple CMS and e-commerce platforms, including WordPress, Shopify, and Wix, adapting strategy to each platform's technical constraints and capabilities.
• Led e-commerce SEO for Shopify stores, covering product and collection page optimization, URL structure, internal linking, and crawlability, to drive qualified organic traffic and support conversion.
• Optimized WordPress sites for technical health, mobile usability, and page-speed performance using Rank Math and Yoast SEO.
• Delivered Wix SEO using platform-specific workarounds for URL structure, metadata, and structured data, where native flexibility is limited.
• Executed on-page and off-page SEO initiatives, including content optimization and link building, to improve search visibility across client portfolios.

SEO Specialist - PIT Trainings & Solutions - Bahawalpur, Pakistan

(2023-03 - 2024-09)

• Led SEO initiatives for service-based and educational platforms built on WordPress.
• Performed full technical SEO audits and implemented prioritized optimization roadmaps.
• Worked on WordPress customization with SEO-focused design and structural improvements.
• Increased local search presence through Google Business Profile optimization.

Content Strategist (Part-Time) - Desk Zone Software Company - Lahore, Pakistan (Remote)

(2023-08 - 2025-06)

• Developed and executed content strategies aligned with SEO and business goals.
• Planned, wrote, and optimized website content, blogs, and landing pages, with structure suited to both traditional search and AI answer engines.
• Conducted keyword research and content gap analysis to improve organic visibility.
• Collaborated with design and development teams to ensure content-driven UX improvements.
• Monitored content performance using analytics tools and refined strategy based on data insights.

Data Labeler & Annotator - Voxel AI - San Francisco, CA (Remote)

(2019-02 - 2024-06)

• Labeled and annotated large-scale datasets used to train AI and machine learning models.
• Ensured high data accuracy and consistency for algorithm training.
• Built analytical expertise directly applicable to how AI-driven search and generative engines evaluate content, now applied to AEO and GEO strategy.

Bachelor of Engineering (BE) - Electrical Engineering Technologies - The Islamia University of Bahawalpur (2016-03 - 2020-04)