Ghulam Mustafa

Results driven Social Media Management Specialist with expertise in scaling brands through strategic content, audience engagement, and performance driven campaigns. Skilled in managing multi platform accounts, developing data backed strategies, and optimizing content for maximum reach and conversions. Proven ability to handle high volume account management with structured workflows, automation, and risk distribution strategies while leading teams to execute large scale campaigns with measurable results.

Social Media Manager / Digital Campaign Lead at Political Accounts (2022-12 – 2025-12)

Managed high profile political accounts and executed Twitter growth strategies with large scale trending campaigns.

• Managed high profile political accounts: Bilawal Bhutto Zardari, Aseefa Bhutto Zardari, Bakhtawar Bhutto Zardari.
• Executed Twitter growth strategies, significantly boosting engagement metrics.
• Planned and led large scale trending campaigns, coordinated posting schedules, and monitored analytics.
• Recruited, trained, and supervised a team of operators with structured SOPs.
• Contributed to major election campaigns, ensuring sustained online influence.

Social Media Manager at Fifth Generation Media (2022-06 – 2026-03)

Managed large scale multi-platform social media accounts with technical troubleshooting and content optimization.

• Managed 30k+ Twitter accounts and multiple TikTok, Instagram, and Facebook accounts.
• Created unique account profiles with optimized bios, photos, and geolocations.
• Resolved technical and networking issues to maintain campaign continuity.

Team Lead – Social Media Campaigns at Sindh Information Department (2022-12 – 2026-03)

Led large scale social media campaigns managing thousands of accounts with strategic coordination and team supervision.

• Led large scale Twitter campaigns managing thousands of accounts.
• Strategically coordinated content, trending topics, and audience interactions.
• Supervised team execution and optimized campaign strategies for measurable results.

TikTok Manager at Election Campaign (Trinidad & Tobago) (2024-12 – 2025-04)

Managed high volume TikTok accounts with content distribution strategies to maximize engagement.

• Managed high volume TikTok accounts and executed content distribution strategies.
• Increased reach, engagement, and interaction by coordinating multi account messaging.

Facebook Ads Manager at Bar Council Election Campaign (Muhammad Haseeb Jamali) (2024-11 – 2024-12)

Managed Facebook ad campaigns for presidential candidate with focus on ROI optimization.

• Managed Facebook ad campaigns for the presidential candidate.
• Planned, created, and optimized targeted campaigns for maximum ROI and engagement.

Sales Executive – Product Launch at Nestlé (2022-01 – 2022-06)

Promoted new juice flavor through direct customer engagement and targeted marketing campaigns.

• Promoted new juice flavor through direct customer engagement and on ground campaigns.
• Increased brand awareness and initial sales through targeted marketing strategies.
• Collaborated with team members for seamless campaign execution.

Intermediate (HSSC) in General – Government Gordon College (2020-01 – 2022-12)

Matriculation (SSC) in General – GHGS Gulzar e Quaid (2018-01 – 2020-12)