Gull e Laraib

Bachelor of Commerce (Hons) graduate and versatile digital marketing and content professional, trained across freelancing, digital marketing, creative writing, video editing, animation and vlogging, data analysis and business intelligence, social media management, graphic design, WordPress, and product marketing. Skilled at combining creative storytelling with data-driven decision-making to build online presence and support marketing objectives, with hands-on freelance experience delivering these skills for clients. Experienced in research, academic writing, and publishing, with proficiency in MS Word, MS Excel, and MS PowerPoint.

Strong communicator with well-developed soft skills, time management, and problem-solving abilities, backed by a track record of mentoring, team collaboration, and project ownership, seeking to bring this multidisciplinary academic and professional skill set to a growth-focused marketing or content team.

Primary School Teacher at Minhaj Model School (2024-04 – 2025-05)

• Designed and delivered creative, subject-specific lesson materials aligned with clear learning objectives, improving student engagement
• Collaborated with fellow teachers and school leadership to plan and coordinate school-wide events, strengthening the overall educational experience for students.
• Delivered one-to-one mentoring and academic support to underachieving students, helping close learning gaps and rebuild confidence.
• Recognized by faculty and students for creativity and effectiveness in teaching methods and instructional design.
• Taught core subject content alongside learning strategies, social skills, and citizenship values to support holistic student development.
• Motivated learners through coaching, counselling, and leadership to encourage pursuit of academic and personal goals.

Freelance Digital Marketing & Content Specialist at Self-Employed (Present)

• Provide freelance services spanning social media management, content and copywriting, graphic design, and video editing/animation for clients.
• Manage end-to-end content production, from concept and scripting to editing and publishing, across digital and social platforms.
• Apply data analysis and business intelligence techniques to inform content and marketing decisions.
• Build and maintain websites using WordPress to support clients' online presence.
• Research, write, and publish analytical/research content, strengthening written communication and analytical skills.

Bachelor of Commerce (B.Com Hons) in Commerce – University of Gujrat (2019-10 – 2023-08)

Intermediate in Commerce (I.Com) in Commerce – Punjab Group of Colleges (2017-06 – 2019-09)