Hafiz Shafi

Results-driven Senior SEO Specialist with 6+ years of experience in search engine optimization, technical SEO, keyword research, and digital marketing strategy. Proven ability to improve website visibility, drive sustainable organic traffic growth, and deliver measurable ROI. Deep expertise in Google algorithms, content optimization, link building, and performance marketing. Adept at leading cross-functional teams and translating data insights into actionable growth strategies.

Senior SEO Specialist at PolyVista (2023-07 – Present)

• Develop and implement comprehensive SEO strategies that consistently achieve top-3 Google rankings for competitive keywords
• Conduct in-depth technical SEO audits resolving crawlability, indexation, Core Web Vitals, and site speed issues
• Lead detailed keyword research and competitor gap analysis to identify high-value organic traffic opportunities
• Optimize website architecture, metadata, schema markup, and content for maximum search visibility
• Collaborate with content and development teams to align output with SEO priorities and algorithm best practices
• Produce detailed monthly performance reports with data-driven recommendations for stakeholders

SEO Specialist & Performance Marketing at YKop Solution (2022-03 – 2023-07)

• Managed full-cycle SEO operations for multiple client projects simultaneously, delivering consistent ranking improvements
• Planned, launched, and optimized paid social media campaigns (Meta Ads, Google Ads) with strong ROAS performance
• Executed strategic on-page and off-page SEO to boost organic traffic and domain authority
• Conducted competitor research to identify content gaps and ranking opportunities for client websites
• Contributed to content planning and optimization strategies aligned with target audience search intent
• Client Communication

Junior SEO Expert at SAREMCO Tech (2020-02 – 2022-03)

• Executed off-page SEO campaigns including guest posting, directory submissions, and white-hat link acquisition
• Performed keyword research and mapping for client websites to drive targeted organic traffic
• Assisted in on-page optimization: meta tags, heading structures, internal linking, and image alt text
• Supported SEO campaign reporting and competitor analysis with actionable insights

SEO Intern at Tri Technologies (2019-01 – 2020-02)

• Assisted senior SEO team with on-page audits, keyword mapping, and website optimization tasks
• Built foundational skills in Google Analytics, Search Console, and SEO best practices

Bachelor of Computer Science in Computer Science – Government College University Faisalabad (2016 – 2020)