Hanan Asif

I am a multi-skilled professional with over 10 years of hands-on experience across digital marketing, performance advertising, social media management, cybersecurity, programming, web development, branding, analytics, and financial trading. I have worked with international brands, educational institutions, medical labs, real estate firms, and e-commerce projects, delivering consistent and measurable results. I specialize in data-driven marketing strategies, paid ads optimization, AI-powered solutions, and high-accuracy trading models.

With a strong command of creative storytelling and technical execution, I design and implement innovative marketing and social media strategies that enhance brand visibility, build meaningful audience connections, and drive sustainable growth across all platforms. Known for strategic thinking, discipline, and long-term consistency.

Digital Marketing Head at Tanwir Ahmed Medical Center (2024 – Present)

• Managed social media presence with a focus on healthcare awareness and service promotion.
• Planned and executed content strategies for medical services including IVF, ICSI, Gender Selection and Embryo Freezing
• Created educational and trust-building content tailored for healthcare audiences.
• Improved engagement through consistent posting, professional visuals, and clear messaging.
• Ensured ethical, compliant, and patient-focused digital communication.

Marketing Manager at The Lyceum Group (2022 – 2024)

Worked with the following institutions and brands: American Lyceum International School (Pakistan, Oman, United States), American Lyceum International Nursery (Muscat), British Lyceum International Online School, Royal Lyceum School of Excellence, The Brainstormers, E-School by Eduverse, Toddlers App, Sociogenic, Zaabta Real Estate Consultants, Khane Makeup

• Facebook: Increased page followers through regular posts, audience engagement, and paid social campaigns.
• Instagram: Grew account followers by posting high-quality content, stories, and reels using relevant hashtags.
• TikTok: Created viral content, achieving over 100K+ views and 1M+ views by leveraging trending sounds and challenges.
• LinkedIn: Built a professional network with over 98% connection growth by sharing industry-relevant content.
• Community Management: Managed comments, messages, and discussions, ensuring timely and professional responses.
• Branding & Content: Developed insightful posts that generated strong interaction and brand recall.
• Google Ads: Planned, executed, and optimized campaigns with a strong click-through rate (CTR).
• Web Development: Designed and developed responsive websites, ensuring smooth user experience and improved conversions.

Social Media Manager & Digital Marketing Specialist at Self-Managed | Own Social Media, Websites and Projects (2014 – Present)

Worked with the following institutions and brands: Tom Crawford Gaming (Clothing Brand), Rock Vibe (Clothing Brand), HoloXin Marketing (Advertising Agency), HoloXin Cyber (Digital Security)

• Managed and scaled multiple social media accounts and websites across different industries.
• Planned and executed content strategies focused on growth, engagement, and conversions.
• Ran paid ad campaigns and optimized performance based on analytics and CTR.
• Designed and developed responsive websites with a focus on user experience and conversions.

Specialization in Marketing Specialization – University of Pennsylvania