Kinza Batool

Results-driven Social Media Manager and Digital Marketing Specialist with proven experience owning day-to-day social media strategy, creating engaging content, and growing brand visibility across platforms. Skilled at blending creative storytelling with data-driven execution to drive audience engagement and support broader business growth. Experienced collaborating with digital marketing teams on campaigns, ads, and brand messaging.

Self-starter who works independently, takes initiative, and delivers consistent results.

Digital Marketing Specialist - Social Pilotix - Pakistan

(2025-01 - 2026-12)

• Owned day-to-day social media strategy and execution across Instagram, Facebook, and LinkedIn for multiple clients, driving consistent brand visibility and audience engagement.
• Planned, created, and published engaging content calendars tailored to each client's brand voice, audience, and business goals.
• Supported campaign storytelling and brand messaging in close collaboration with the digital marketing team on ads, creatives, and promotions.
• Developed content themes around client services and offerings, ensuring alignment with broader marketing strategies.
• Monitored engagement and performance across social platforms, reporting weekly KPIs to stakeholders and optimizing underperforming content.
• Created graphic and visual content using Canva to support social posts, campaign assets, and brand materials.
• Contributed growth ideas and creative concepts that increased follower bases and improved organic reach across client accounts.

Freelance Digital Marketing Specialist - Fiverr - Remote

(2026-01)

• Managed end-to-end social media marketing and Meta Ads campaigns for small businesses and personal brands across e-commerce and service industries.
• Developed SEO strategies and executed on-page optimization to improve Google rankings and drive organic traffic for clients.
• Built content strategies and social media plans tailored to target audiences, resulting in measurable growth in engagement and followers.
• Delivered performance reports using Google Analytics and Meta Ads Manager, tracking ROI and refining campaign strategies.

Bachelor of Science - Botany / Plant Biology - The Islamia University of Bahawalpur