Haroon Khan

Accomplished Senior Operations & Sales Director with over 20 years of progressive executive experience driving multi-unit profitability, brand turnarounds, and market expansion across Pakistan and the UAE. Proven leadership in end-to-end brand establishment, multi-million P&L management, strategic procurement, and corporate alliances. Expert in converting complex operational challenges into streamlined, high-performing hospitality and F&B businesses through rigorous financial controls, menu engineering, and regulatory governance.

General Manager - Haute Dolci & Elysian Sweets - Lahore, Pakistan

(2023)

• End-to-End Brand Launch & Scale: Orchestrated comprehensive operational setup and market entry from concept inception to daily multi-unit commercial viability across both flagship brands.
• Revenue & Yield Optimization: Engineered high-margin food and dessert menus, integrating strategic pricing and social marketing campaigns to maximize customer footfall and top-line profitability.
• Quality & Operational Standards: Designed enterprise-level Quality Assurance (QA) protocols, standardized service SOPs, and spearheaded executive training programs to maintain premium customer satisfaction.

General Manager - Broccoli Pizza & Pasta - Dubai, UAE

(2020 - 2023)

• International Operations & P&L Oversight: Directed full P&L operations, supply chain negotiations, and high-volume kitchen operations in a highly competitive UAE market.
• Regulatory Governance & Compliance: Enforced rigorous hygiene, food safety, and operational compliance frameworks in alignment with UAE municipal regulations across a multi-cultural workforce.
• Vendor & Cost Management: Streamlined procurement channels and optimized raw material costs to protect margins during international economic fluctuations.

Head of Sales - Bundu Khan Sweets - Lahore, Pakistan

(2019 - 2020)

• Commercial Strategy & Expansion: Spearheaded sales initiatives and commercial distribution for the sweets and confectionery division across regional outlets.
• Key Account Management: Developed strategic B2B relationships and high-value corporate accounts, significantly elevating repeat institutional revenue.

Manager Operations - AFOHS Club & Options Restaurant - Lahore, Pakistan

(2017 - 2019)

• B2B & Corporate Alliances: Secured major corporate deals and institutional partnerships to expand venue utilization and drive high-margin catering revenue.
• Team Leadership: Managed recruitment, onboarding, and performance management for large multi-department hospitality teams.

General Manager Operations - Masoom's Cafe - Lahore, Pakistan

(2010 - 2017)

• Executive Leadership & Turnaround: Served as overall Team Leader, implementing modern F&B technology solutions and strategic outdoor advertising campaigns to elevate brand positioning.
• Financial Governance & Customer Centricity: Managed cash ledgers, institutional banking relationships, and data-driven customer service models to maximize operational efficiency and repeat traffic.

Manager Operations - Masoom's Cafe - Lahore, Pakistan

(2007 - 2010)

• Operational Setup & Execution: Directed day-to-day cafe management, staffing schedules, and local vendor coordination to ensure seamless front-of-house and back-of-house execution.
• Service & Hygiene Standards: Implemented standardized dining room protocols and rigorous sanitation guidelines, establishing consistent customer experiences across teams.

Procurement Manager - Masoom's Cafe - Lahore, Pakistan

(2003 - 2006)

• Vendor Sourcing & Negotiation: Oversee supplier relations, contract terms, and purchasing negotiations for food and beverage stock, driving sustainable unit-level cost reductions.
• Inventory Control & Margin Improvement: Supervised stock audits and raw material usage to minimize waste, optimize holding costs, and enhance overall profitability.

Auditor - Professional Syndicates - Lahore, Pakistan

(1999-07 - 2003-08)

• Financial Auditing & Analysis: Executed comprehensive audit fieldwork and rigorous documentary verification for a leading Chartered Accountant firm, ensuring full regulatory compliance and financial integrity.

Bachelor of Business Administration (BBA) - Cogent Institute of Management & Administration, Lahore