Hassan Ejaz

Results-driven SEO Strategist with over 5 years of hands-on experience driving organic growth for ecommerce, SaaS, and local businesses across the US and Canada. Skilled in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Successfully planned and executed comprehensive SEO strategies that have helped clients achieve long-term growth in search rankings, targeted traffic, and ROI-driven conversions.

Currently leading SEO operations at Nexrupt Technologies while consulting on enterprise-level SaaS projects.

SEO Lead at Nexrupt Technologies (2026-02 – Present)

• Lead full SEO strategy for a B2B SaaS platform serving car dealerships across the US and Canada.
• Achieved page-one Google rankings on multiple commercial keywords within months of domain launch.
• Secured Google AI Overview citations on multiple high-intent commercial keywords in the automotive SaaS category.
• Developed and executed a 4-pillar topical authority strategy targeting AI phone agents, AI website agents, and AI solutions for car dealerships.
• Conducted competitive reverse-engineering analysis against established industry players to identify content gaps and opportunities.
• Built internal linking architecture supporting cluster-based topical authority across the site.
• Implemented FAQPage, Article, Organization, BreadcrumbList, and SoftwareApplication schema markup site-wide.
• Created EEAT-optimized content with named author bylines, comparison tables, and structured data for AI search engines.

SEO & Digital Marketing Instructor at NAVTTC (2025-02 – 2025-06)

• Delivered hands-on training in SEO, SEM, and digital marketing tools to batches of students under the NAVTTC government skill development program.
• Designed and structured comprehensive course content covering keyword research, on-page and off-page SEO, technical SEO, Google Analytics, and paid advertising.
• Provided real-world case studies and live project sessions to help students apply learned strategies effectively.
• Conducted performance evaluations, mock interviews, and provided career counseling to boost student employability.
• Kept the curriculum updated with the latest industry trends, tools, and Google algorithm changes.
• Coordinated with NAVTTC officials for student assessments, certifications, and progress reporting.
• Achieved high student satisfaction ratings and strong placement results across multiple training batches.

SEO Team Lead at Software Pro Lahore (2022-12 – 2026-02)

• Lead and managed a team of SEO specialists, assigning tasks, reviewing deliverables, and ensuring performance KPIs were met.
• Oversaw complete SEO project execution for ecommerce and local business clients across the USA.
• Developed and implemented customized SEO strategies based on industry, target audience, and client goals.
• Conducted in-depth keyword research, competitor analysis, and technical SEO audits to optimize site structure and content.
• Coordinated with content writers, developers, and designers to ensure SEO best practices were followed site-wide.
• Managed client communication including strategy presentation, monthly reporting, and performance reviews.
• Monitored keyword rankings, organic traffic, and conversion metrics using Google Analytics, Search Console, Ahrefs, and SEMrush.
• Stayed current with Google algorithm updates and adjusted SEO strategies proactively.
• Ensured timely project delivery and maintained high client satisfaction by driving measurable growth in search visibility and ROI.
• Handled multiple projects simultaneously while maintaining strong attention to detail and quality control.

SEO Executive at RIXOT Tech (2021-01 – 2022-12)

• Executed on-page and off-page SEO strategies for multiple client websites to improve search rankings and organic visibility.
• Conducted keyword research, competitor analysis, and website audits using Ahrefs, SEMrush, and Google Search Console.
• Optimized website content, meta tags, internal linking structures, and site speed for SEO performance.
• Built high-quality backlinks through outreach, guest posting, and niche-specific link-building techniques.
• Collaborated with content and development teams to ensure SEO-friendly site architecture and content alignment.
• Monitored website traffic, keyword positions, and SEO KPIs to evaluate performance and prepare monthly client reports.
• Stayed updated with the latest SEO trends and algorithm updates to ensure compliance with Google guidelines.

Junior SEO Expert at Net.e Technologies (2020-03 – 2021-12)

• Assisted in implementing on-page SEO techniques such as keyword placement, meta tag optimization, and content structuring.
• Supported senior SEO staff with keyword research, competitor analysis, and SEO audits using Google Keyword Planner and Ubersuggest.
• Participated in link-building campaigns including directory submissions, guest posting, and outreach.
• Helped monitor website performance metrics such as traffic, bounce rate, and keyword rankings.
• Applied SEO best practices under senior guidance, building a foundational knowledge of technical and content optimization.
• Contributed to content strategies by identifying relevant topics and optimizing existing content for search visibility.

Bachelor of Computer Science in Computer Science – Superior University Lahore (2018-02 – 2022-12)