Saima Sabir

I am a results-driven SEO expert with a strong background in digital marketing and a keen interest in business management. With a passion for strategic communication and a deep understanding of search engine optimization, I bring a blend of analytical thinking and creative problem-solving to every project. Over the years, I've developed a proven track record of driving organic growth, improving search rankings, and enhancing online visibility for a wide range of clients and businesses.

My ability to lead cross-functional teams, develop data-driven strategies, and stay ahead of industry trends enables me to deliver measurable outcomes that align with business goals. Currently, I'm seeking leadership opportunities where I can contribute to growth-oriented organizations—especially within the software or tech industry—by leading SEO, AIO, AEO, and GEO initiatives, optimizing digital presence, and creating scalable marketing solutions. Experienced and performance-driven SEO / AI Search Optimization Expert with a demonstrated history of success in the IT and travel industries.

Adept at leveraging the latest search visibility techniques—including semantic search, E-E-A-T optimization, AI-driven content strategies, Core Web Vitals improvements, AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—to enhance online visibility and drive measurable growth across traditional and AI-powered search surfaces. A hardworking and sincere person looking for a challenging and responsible opportunity, explores strengths and potentials in a professional organization to meet their expectations.

Digital Marketing Lead (AIO/AEO/GEO) at Vorksol (2025-10 – Present)

• Lead AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives to improve brand visibility across AI Overviews, ChatGPT, Perplexity, Gemini, and other LLM-powered search surfaces.
• Develop structured data, entity, and content strategies that improve how AI systems interpret, cite, and summarize brand content.
• Conduct AI-citation audits and prompt-based visibility tracking to benchmark brand presence against competitors in generative search results.
• Collaborate with content and development teams to produce E-E-A-T-aligned, AI-friendly content that performs across both traditional SEO and AI search channels.
• Integrate AIO/AEO/GEO strategy with existing technical SEO and Core Web Vitals workstreams for a unified search visibility approach.
• Report on AI search performance and visibility trends to senior stakeholders, translating findings into actionable content and technical recommendations.
• Success factors
• Established baseline AI-visibility tracking and citation monitoring across major generative search platforms.
• Improved brand mentions and citations within AI-generated answers through targeted content and schema updates.

Digital Marketing Executive at Air Bridge Travel (2015-07 – 2015-10)

• SEO Audit, Blogging, and On-page SEO & Off-page SEO
• Video marketing and other social media marketing
• Lead link-building campaigns, securing high-quality backlinks from authoritative websites

Digital Marketer Executive at RDX Sports (2015-10 – 2017-03)

• Created strategies for content writers, and led training sessions to guide them on SEO updates
• Developed SEO strategy and executed plans for growth of organic traffic
• Deployed organic search results including in-depth keyword research, competitor analysis, technical audits, content optimization and link building
• Social media marketing campaigns / organic social
• Success factors
• More than 10 keywords in top 10 ranking within a month
• Removed more than 20k errors in on-page SEO
• Best Performance Award
• Project

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Digital Marketing Expert at Enrg Tech LTD. (2017-03 – 2022-04)

• Search engine behaviors (Google, Yahoo and MSN/Bing)
• Web Business Analysis: Strategic analysis of competitors and market
• Worked closely with content teams to create SEO-friendly content that aligned with target keywords
• Executed on-page optimization techniques, including meta tags, header tags, and keyword placement, to improve website visibility
• Success factors
• More than 16K organic traffic on the website
• Removed more than 25k errors in on-page SEO
• Successfully ran campaigns and improved sales
• Project

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Digital Marketer at Globia Technologies (2018-03 – 2019-04)

• Strategic analysis of competitors and market
• Analyzed websites using different SEO on-page and off-page techniques
• Performed technical SEO audits to identify and fix issues
• Social media marketing
• Success factors
• More than 10 keywords in top 10 ranking within a month
• Removed more than 10k errors in on-page SEO
• Increased followers, post engagements, and visitors on social
• Project

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Digital Marketing Team Lead at Unicres Pvt Ltd (2018-03 – 2019-04)

• Strategic analysis of competitors and market
• Implemented SEO techniques and social media strategies
• Monitored website performance using Google Analytics and other SEO tools
• Analyzed websites using different SEO on-page and off-page techniques
• Led link-building campaigns
• Success factors
• More than 10 keywords in top 10 ranking within a month
• Removed more than 10k errors in on-page SEO
• Projects

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Digital Marketing Expert at High Rank Technologies (2019-04 – 2020-08)

• Strategic analysis of competitors and market
• Collaborated with content creators and developers to ensure SEO best practices were integrated into website content and design
• Analyzed websites using different SEO on-page and off-page techniques
• Social media marketing
• SMS campaigns, email marketing, social ads campaigns
• Success factors
• Removed more than 5k errors in on-page SEO
• Generated 300+ social leads from Facebook channel with 80% lead conversion
• Improved keyword rankings
• Project

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Digital Marketing at Techinn360 (2020-08 – 2021-12)

• Performed technical SEO audits to identify and fix issues related to site architecture, indexing, and crawlability
• Developed and implemented comprehensive SEO strategies that increased organic traffic
• Strategic analysis of competitors and market
• Monitored website performance using Google Analytics and other SEO tools, providing regular reports to stakeholders
• Analyzed websites using different SEO on-page and off-page techniques
• E-commerce website SEO (Spogoss Industries) client project SEO
• Success factors
• Removed more than 3k errors in on-page SEO
• Enhanced e-commerce setup for SEO using Google Service Analytics and GTM
• Improved keyword rankings
• Increased website sales/conversion by 60% through organic search
• Projects

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SEO / Digital Marketing Lead at Scholar Den (2021-01 – 2023-02)

• Strategic analysis of competitors and market
• Executed on-page optimization techniques, including meta tags, header tags, and keyword placement, to improve website visibility
• Monitored and reported on the effectiveness of digital marketing campaigns, presenting findings and recommendations to senior management
• Analyzed website data to identify trends and make data-driven decisions to improve SEO performance
• Implemented technical SEO and content strategies
• Collaborated with cross-functional teams to create and execute content marketing campaigns that drive brand awareness and lead generation
• Social media marketing campaigns
• Success factors
• Improved keyword rankings
• Increased website sales/conversion by 50% through organic search
• Enhanced e-commerce setup for SEO using Google Service Analytics and GTM
• Optimized website blog and improved organic SEO
• Managed social media presence (Facebook, Instagram, Pinterest)
• Project

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SEO / Digital Marketing Team Lead at Tech Choices 24/7 (2023-02 – 2024-08)

• Strategic analysis of competitors and market
• Executed on-page optimization techniques, including meta tags, header tags, and keyword placement, to improve website visibility
• Analyzed website data to identify trends and make data-driven decisions to improve SEO performance
• Worked closely with content teams to create SEO-friendly content that aligned with target keywords
• Monitored and reported on the effectiveness of digital marketing campaigns, presenting findings and recommendations to senior management
• Implemented technical SEO and content strategies
• Collaborated with cross-functional teams to create and execute content marketing campaigns that drive brand awareness and lead generation
• Social media marketing campaigns
• Success factors
• More than 10K organic traffic on the website
• Removed more than 25k errors in on-page SEO
• Successfully ran campaigns and improved sales
• Projects

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SEO Expert at B2B Solutions (2023-02 – 2024-12)

• Strategic analysis of competitors and market
• Executed on-page optimization techniques, including meta tags, header tags, and keyword placement, to improve website visibility
• Analyzed website data to identify trends and make data-driven decisions to improve SEO performance
• Worked closely with content teams to create SEO-friendly content that aligned with target keywords
• Worked on Shopify and WordPress platforms for SEO optimization
• Implemented technical SEO and content strategies
• Success factors
• More than 10K organic traffic on the website
• Removed more than 10k errors in on-page SEO
• Improved website's top 10 keyword rankings
• Projects

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BS (SE) – BS in Software Engineering – Riphah International University, Islamabad (2013)

FSc in Computer Science – F.G. Post Graduate College G-10/4, Islamabad (2008)

Matric – SSC-II – F.G. Girls Higher Secondary School G-9/2, Islamabad (2006)