Ibrahim AKbar

Started out editing videos, but found my groove in digital marketing. Multi-skilled, creatively wired, and driven by results — always learning, always experimenting, and always pushing to make management smarter and more effective.

Video Editor & Graphic Designer at PEN STUDIOS (2018-12 – 2021-07)

• Edited and finalized video content across projects, ensuring quality and on-time delivery.
• Collaborated with teams to align visuals with creative goals.
• Enhanced videos with color grading, sound design, and motion graphics.

Video Editor & Social Media Content at COBIJA INDUSTRIES (2021-08 – 2022-08)

• Edited and finalized video content for social channels, ensuring quality and timely delivery.
• Collaborated with teams to align visuals with creative goals.
• Enhanced videos with color grading, sound design, and motion graphics.

Assistant Media Buyer at ELLEN SURGICAL CO. (2023-01 – 2023-10)

• Collaborated with senior media buyers to develop and execute strategic media buying plans across digital and traditional platforms.
• Ensured alignment with client goals and budgets while tracking key performance metrics.
• Generated performance reports and adjusted targeting to maximize ROI.

Co-Founder at NAPTIME.PK (2021-01 – 2022-12)

• Founded a ladies' sleepwear brand, overseeing product design, branding, and marketing strategy.
• Managed end-to-end operations including sourcing, production, and online sales.
• Built a strong brand identity centered on comfort and style.

Social Media Marketer at MADDEX AGENCY (2023-11 – 2024-11)

• Developed and executed social media strategies to enhance client brand visibility and engagement.
• Managed content creation, scheduling, and analytics across multiple platforms.
• Collaborated with creative teams to produce targeted campaigns aligned with client goals.

Project Manager at TRINET STUDIOS (2024-12 – Present)

• Managed 20+ Upwork/Fiverr accounts, growing repeat business by 35%.
• Led 150+ video projects from kickoff to final delivery with 100% on-time rates.
• Coordinated 6+ remote editors, cutting revision cycles by 25%.
• Maintained a 4.9/5 client satisfaction rating through strict brand compliance.
• Boosted marketplace revenue by 40% by upselling premium packages.

F.SC – GOVT. ISLAMIA COLLEGE SIALKOT (2016-01 – 2018-12)