Social Media Marketing Executive at Primex Group (UK) (2026 – Present)
- Used campaign data to identify weak ad creatives, subsequently testing new hooks and visual angles with Higgsfield AI.
- Utilized Claude to refine rough creative concepts into multiple script variations with distinct hooks, testing what actually stops the scroll.
- Built automated workflows using Meta MCP and Claude to handle grunt work, freeing up hours to focus on high-level campaign strategy.
- Conducted in-depth audience research to align content strategy with real user psychology rather than guesswork.
Performance Marketing Executive at Qoolish (Pakistan) (2025 – Present)
- Scaled campaign ROAS from 3.9 to 6.0 in 2 months by analyzing ad performance data and replacing underperforming creatives with high-intent scripted content.
- Bridged the gap between data and content by working directly with the creative department to plan strategies based on audience insights.
- Led brand positioning and creative strategy for new product rollouts across the Meta and Google ad ecosystems.
Marketing Specialist at Benediction (Lahore) (2025 – Present)
- Managed end-to-end content ideation, filming, and editing for food industry campaigns designed specifically for conversion, not just aesthetics.
- Managed Meta ad campaigns aimed at driving brand awareness and customer acquisition.
Social Media Manager at Winner Motorsports (Lahore) (2024)
- Managed cross-platform ad accounts, handling everything from creative strategy to technical execution, including Pixel and Conversion API setups.
- Coordinated events and executed performance campaigns designed to keep audiences engaged across multiple channels.
