Im Information

To leverage my extensive experience in data analytics, financial modeling, and leadership to contribute towards organizational growth by delivering actionable insights, improving decision-making, and achieving business objectives.

Manager – Data Analytics & Consumer Research - Domino's Pizza Pakistan - Hilal Retail Brand

(2025-10)

Leading analytics and consumer insights for a multi-store QSR retail network.

• Driving sales growth and pricing optimization through deal analysis and performance tracking.
• Monitoring KPIs including sales, transactions, ATV, and menu mix via automated dashboards.
• Conducting MTD, WoW, and YoY performance analysis to identify trends and gaps.
• Delivering insights on deal contribution, product mix, and pricing strategy.
• Designing consumer segmentation models to improve CRM targeting and repeat customer share.
• Supporting business decisions with forecasting models and scenario planning.
• Collaborating with marketing & operations to enhance campaign effectiveness and store performance.

Manager – Data Analyst III - Redox Fashion - London

(2024-10 - 2025-10)

• Conduct financial analysis (P&L, cash flow, budgets, KPIs) to forecast outcomes and advise management.
• Developed and deployed machine learning models to predict fashion trends, optimize inventory, and enhance customer experience.
• Created interactive dashboards in Power BI for real-time performance monitoring.
• Optimized SQL queries for managing large datasets and integrated multiple data sources.
• Collaborated with marketing, product, and analytics teams to align insights with business goals.

Assistant Manager – Consumer Research (Data Analyst) - Foresight Research Pvt. Ltd.

(2023-09 - 2024-09)

• Led advanced analytics and predictive modeling for major clients (Unilever, Nestlé, Coca-Cola, P&G).
• Cleaned and processed large datasets with SQL and Python for actionable household behavior insights.
• Designed Power BI dashboards to present findings to stakeholders.
• Delivered clear data-driven recommendations to non-technical stakeholders.

Manager – Data Analyst - Ellie's Group of Companies

(2022-06 - 2023-09)

• Built robust ETL pipelines for data wrangling and transformation.
• Developed dashboards using Power BI & Tableau to communicate insights.
• Conducted exploratory data analysis to identify business opportunities.
• Ensured data quality, accuracy, and compliance with industry standards.

Data Officer, M&E Dept. - Chip Training & Consulting (CTC)

(2016-08 - 2022-05)

• Collected, analyzed, and reported program data for polio & COVID-19 monitoring.
• Built dashboards to visualize vaccination coverage and testing trends.
• Prepared stakeholder reports for government & donor organizations.
• Supported M&E frameworks and conducted data quality assessments.

Team Leader / QA Executive / Customer Care - Pakistan Telecommunication Company Ltd. (PTCL)

(2007 - 2013)

• Managed customer care team, improved sales/service processes, and exceeded KPIs.
• Designed KPIs, monitored calls, and implemented process improvements.
• Handled customer queries, training, and service improvement initiatives.

BS in Software Engineering (BSIT) - Software Engineering - Preston University (2007)