Imran Farooq
Area Sales Manager (ASM)
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About
Results-oriented FMCG sales professional with more than 9 years of experience in sales operations, distribution management, market execution, team leadership, business development and revenue growth. Proven track record in Coca-Cola CCBPL and Next Cola Meezan Beverage, with strong expertise in distributor management, KPI achievement, route-to-market execution, customer relationship management and sales analytics. Recognized for building high-performing teams, expanding market coverage and delivering sustainable business growth.
Experience
Area Sales Manager (ASM) - Next Cola Meezan Beverage Pvt. Ltd.
(2026-01)
- Assist the Area Sales Manager in achieving sales targets and business objectives.
- Supervise and support Territory Sales Executives (TSEs), Sales Officers, and distributors.
- Conduct regular market visits to monitor sales performance and market execution.
- Ensure product availability, visibility, merchandising, and pricing compliance across the assigned area.
- Monitor daily sales, stock levels, and distribution coverage to maximize market penetration.
- Analyze sales data, identify gaps, and recommend corrective actions.
- Support the planning and execution of trade promotions and marketing campaigns.
- Train, coach, and motivate the sales team to improve productivity and performance.
- Resolve customer and distributor issues promptly to ensure high service standards.
- Prepare daily, weekly, and monthly sales and performance reports.
- Assist in developing sales forecasts and territory business plans.
- Ensure compliance with company policies, sales processes, and operational standards.
- Coordinate with supply chain, logistics, and marketing teams to improve business performance.
- Support the Area Sales Manager in driving revenue growth, expanding market coverage, and increasing market share.
Assistant Area Sales Manager - Next Cola Meezan Beverage Pvt. Ltd.
(2025-02 - 2025-12)
- Achieve assigned sales targets within the designated territory.
- Conduct regular market visits to ensure maximum market coverage.
- Ensure product availability, visibility, and merchandising at retail outlets.
- Monitor competitors' activities, pricing, and promotional campaigns.
- Monitor stock levels and prevent out-of-stock situations.
- Collect market intelligence and provide feedback to management.
- Resolve customer complaints and maintain a high level of customer satisfaction.
- Ensure achievement of KPIs, sales growth, and market share objectives.
- Maintain accurate records of customer visits, sales activities, and market developments.
Sales Supervisor - CCBPL (Coca-Cola Company)
(2018-12 - 2025-01)
- Supervise and lead the sales team to achieve daily, weekly, and monthly sales targets.
- Monitor the performance of Sales Officers, Sales Representatives, and Merchandisers.
- Conduct regular market visits to ensure effective market coverage and customer satisfaction.
- Ensure product availability, visibility, and merchandising standards in the market.
- Analyze sales data and prepare daily, weekly, and monthly sales reports.
- Identify new business opportunities and expand market coverage.
- Monitor competitors' activities, pricing, and promotional campaigns.
- Train, coach, and motivate the sales team to improve performance.
- Resolve customer complaints and support distributors in operational matters.
- Monitor stock levels and coordinate with the warehouse and distribution teams to avoid stock shortages.
Distribution Voyage Executive - CCBPL (Coca-Cola Company)
(2017-10 - 2018-11)
- Managed SAP/FIT data.
- Manage daily distribution operations to ensure timely and accurate product delivery.
- Coordinate with distributors, warehouse teams, and sales staff to maintain efficient supply chain operations.
- Resolve distribution, logistics, and customer service issues promptly.
- Prepare daily, weekly, and monthly distribution performance reports.
- Ensure proper documentation of deliveries, returns, and inventory movements.
- Maintain high service levels while controlling distribution costs.
Development Officer - Mobilink Network
(2016-08 - 2017-07)
- Achieve assigned sales and business development targets.
- Analyze competitors' activities and recommend effective business strategies.
- Ensure proper execution of company branding, merchandising, and promotional campaigns.
- Prepare daily, weekly, and monthly performance and market reports.
- Monitor product availability and ensure effective market coverage.
Education
BBA (Hons.) - Allama Iqbal Open University
BA - Allama Iqbal Open University
FA - BISE Dera Ismail Khan
