Imran Khan

Chief Marketing Officer with 19+ years of executive leadership experience in Enterprise AI, FMCG, Consumer Insights, Market Research, Product Commercialization, and B2B Enterprise Sales. Proven success driving commercial growth, building enterprise products from concept to market, generating PKR 40+ Million in revenue, acquiring blue-chip clients, and leading strategic marketing initiatives across Tensorminds, Unilever Pakistan, Ipsos, and Access Consumetrics. Expert in Go-to-Market Strategy, Product Marketing, Business Development, Customer Insights, Market Intelligence, and Executive Stakeholder Management.

Chief Marketing Officer - Tensorminds Pvt. Ltd.

(2020-01)

• Built the company's commercial operations from startup stage to a scalable enterprise business.
• Converted AI concepts into market-ready enterprise software solutions.
• Generated PKR 40+ Million in cumulative business revenue.
• Independently acquired and managed 10+ enterprise clients.
• Led product commercialization, enterprise sales, strategic partnerships, and customer success.
• Worked closely with technical teams to align software development with customer needs.
• Major Clients: Jazz | Pakistan Tobacco Company | FrieslandCampina Engro Pakistan | Tapal Tea | ARPL | Leopard Courier | Silver Oaks Schools | Resource Linked

Senior Research Manager – Resident Head - Access Consumetrics (Pvt.) Ltd.

(2018-01 - 2019-01)

• Led regional market research operations and strategic client projects.
• Managed nationwide quality assurance and research execution.
• Delivered actionable market intelligence for multinational clients.

Senior Research Manager / Manager – Consumer Intelligence - Ipsos Pakistan

(2016-09 - 2017-08)

• Directed consumer panel and retail audit programs.
• Delivered strategic consumer insights to multinational brands.
• Improved pricing, distribution, and retail performance through market analytics.

Assistant Manager - Personal Hygiene - Unilever Pakistan Limited

(2014-01 - 2016-12)

• Managed consumer insights for Personal Hygiene brands.
• Supported product innovation, packaging improvements, and media campaigns.

Assistant Manager - Continuous & Shopper Research - Unilever Pakistan Limited

(2011-01 - 2014-12)

• Led Retail Audits, Consumer Panels, and Global Tracking Systems.
• Co-developed Panelytics, an innovative household consumer tracking platform.
• Managed research budgets and external agency partnerships.

Junior Manager - Consumer Market Insight - Unilever Pakistan Limited

(2007-01 - 2011-12)

• Managed retail audits across 12+ product categories.
• Delivered distribution gap analysis and market expansion insights.
• Developed Nielsen-based test market frameworks.

Junior Manager - Foods & Refreshments - Unilever Pakistan Limited

(2006-01 - 2007-12)

• Conducted consumer research, focus groups, and home visits for major food brands.

Master of Business Administration (MBA) - Marketing & Market Research - Mohammad Ali Jinnah University (MAJU)