Iqbal Athar

This is Iqbal, Amazon Advertising Manager around 3 years of experience with managing multiple brands on Amazon.

Advertising Manager at Strategzilla (2024-07 – Present)

• Oversee multiple brands, including a 7-figure brand, managing daily operations and overall performance.
• Monitor and analyze gaps between market share and brand share, and identify growth opportunities
• Create strategies, perform product & niche analysis, and find gaps for product expansion.
• Build AMC audiences to target specific audiences tailored to specific products and brands.
• Optimize budgets and ad spend to improve campaign results and support organic growth.
• Managed inventory and forecast performance for smooth operations and better planning.
• Created some dashboards & templates to make data simple, clear, and understandable.
• Managed retailer campaigns on iHerb and optimize based on ROAS targets.
• Conducted detailed visual audits of content and collaborate with the creative team to improve listing visuals, SEO, and conversions.

Advertising Manager at AdMomento (2023-08 – 2024-06)

• Performed detailed brand audits to identify issues and gaps, and created & implemented strategies based on findings to improve performance.
• Worked through bulk operations to push and pull back campaigns based on performance.
• Efficiently launched new campaigns using bulk operations.
• Performed listing optimization and conducted A/B testing to improve CTR and conversion rates.
• Recommended coupons, discounts, and promotions to boost sales and increase customer awareness and engagement.

Jr Advertising Manager at Competitive Spark (2023-04 – 2023-08)

• Help & Assisted seniors in execution daily tasks and prepare WoW & MoM Performance Report.
• Conducted market research to analyze competitors and identify gaps for growth.
• Provided Findings and insights to support strategy planning and campaign improvements.

Bachelors in Commerce – Iqra University (2020-09 – 2023-06)