Itsfarheen Mustafa

Marketing and lead generation professional with experience supporting B2B prospecting, email marketing campaigns, CRM data management, and outreach for USA and UK markets. Familiar with Salesforce CRM, Apollo, Dealfront, Apify, Instantly, GMass, and Sendinblue/Brevo. Skilled in researching target companies, identifying decision-makers, organizing prospect data, preparing email templates, scheduling campaigns, and supporting lead nurturing and sales outreach.

Email Marketing & Lead Generation - Marxel

(2026-02 - 2026-08)

• Supported email marketing campaigns targeting prospects in the USA and UK markets.
• Used Salesforce CRM to organize and manage lead data for targeted outreach and campaign activity.
• Generated and enriched B2B prospect lists using Apollo, Dealfront, and Apify; researched companies and decision-makers.
• Prepared email templates, scheduled campaigns, and performed domain testing to support campaign delivery.
• Maintained accurate prospect records and supported follow-ups, lead nurturing, and sales pipeline activities.
• Supported social media marketing and digital outreach activities to help increase brand awareness.

Lead Generation & Sales Intern - Apex Aura

(2025-12 - 2026-02)

The original CV lists the Apex Aura dates as “Dec 2025 to Feb 2025”; the end year has been interpreted as February 2026 based on the sequence of experience. Please verify before sending.

• Generated and qualified B2B leads through targeted prospect research and online databases.
• Used Apollo, LinkedIn outreach, and Apify to identify potential prospects and decision-makers.
• Researched companies by industry, location, and business requirements.
• Organized lead information to support sales outreach, follow-ups, and pipeline management.

Bachelor - Information Technology - University of Okara (2021 - 2025)

F.Sc. - Pre-Engineering - Punjab College

Matriculation - DPS