Kalsoom Anwar

Results-driven SEO Freelancer and Digital Marketing Specialist with 4+ years of hands-on experience helping businesses across e-commerce, local services, and B2B niches achieve measurable organic growth. Proficient in On-Page SEO, Off-Page SEO, Technical SEO, keyword strategy, content optimization, and Google Ads. Proven track record of boosting rankings, driving qualified traffic, and delivering ROI-focused digital marketing campaigns.

Adept at managing multiple client accounts independently while staying ahead of algorithm updates and industry trends.

Senior SEO Freelancer - Self-Employed - Remote Clients

(2020-01)

• Managed SEO campaigns for 15+ clients across e-commerce, healthcare, real estate, and SaaS niches
• Conducted full technical SEO audits and implemented fixes resulting in 40–120% organic traffic growth within 6 months
• Built white-hat backlink profiles using guest posting, HARO, and niche edits for sustained domain authority growth
• Developed keyword strategies and content calendars targeting high-intent buyer keywords
• Created and managed Google Ads campaigns with average ROAS of 4x for e-commerce clients
• Provided monthly SEO reporting with actionable insights via Google Search Console and GA4
• Optimized Shopify and WooCommerce product pages for category-level and long-tail keyword dominance

Digital Marketing Consultant - Freelance — Multiple SME Clients

(2021-01)

• Designed and executed social media marketing strategies across Facebook and Instagram for small businesses
• Managed Google Ads budgets ranging from PKR 20,000 to PKR 200,000/month with consistent positive ROI
• Created SEO-optimized blog content that ranked on page 1 for target keywords within 90 days
• Guided clients through website migrations ensuring zero loss in organic rankings
• Conducted competitor analysis and gap assessments to identify new ranking opportunities

Bachelor of Arts - B.A. - Allama Iqbal Open University, Pakistan (2019-01)