Kamran Channa
Sales & Trade Marketing Professional — FMCG Distribution & Route-to-Market
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About
Results-driven Sales & Marketing professional with over 15 years of progressive experience across FMCG distribution, telecom route sales, and courier/logistics operations. Proven record building distributor and retail relationships, driving primary and secondary sales, and executing trade marketing plans for leading brands including Coca-Cola and Telenor Pakistan. Combines a strong academic background in Economics with hands-on field sales leadership to deliver consistent volume growth and market coverage.
Known for reliability, self-motivation, and the ability to work independently or lead a team toward shared targets.
Experience
Sales & Marketing Officer at Muddasir Traders — Quice Food Industries (Pvt.) Ltd. & Pure Food (Pvt.) Ltd. (2016 – Present)
- Manage sales and distribution operations for FMCG food brands across the assigned territory, driving primary and secondary sales targets.
- Build and maintain strong relationships with retailers and distributors to expand market reach and product visibility.
- Plan and execute trade marketing and promotional activities to strengthen brand presence at the point of sale.
- Monitor stock availability, pricing, and competitor activity to support informed sales planning.
Pre-Sales Officer at Coca-Cola Beverages Pakistan Ltd. (2014 – 2015)
- Executed pre-sales visits across an assigned route, generating retailer orders ahead of delivery to optimize distribution efficiency.
- Ensured product availability, shelf visibility, and adherence to merchandising standards at retail outlets.
- Coordinated with the distribution team to ensure timely order fulfillment and route coverage.
- Built strong retailer relationships that supported consistent volume growth within the territory.
Computer Operator / Courier Service Coordinator at Leopards Courier Service (2009 – 2012)
- Managed data entry, shipment tracking, and record-keeping to ensure accurate and timely parcel dispatch.
- Coordinated with couriers and customers to resolve delivery queries and ensure service reliability.
- Maintained organized documentation and reporting to support smooth day-to-day branch operations.
Route Sales Officer at Telenor Pakistan — Shikarpur Franchise (2007 – 2009)
- Managed retail distribution of telecom products (SIMs, scratch cards, load) across an assigned route.
- Achieved route sales targets through consistent retailer engagement and market coverage.
- Supported franchise operations by monitoring stock levels and retailer demand.
Education
M.A. in Economics – Shah Abdul Latif University (S.A.L.U), Khairpur (2009)
B.A. (Arts) – Shah Abdul Latif University (S.A.L.U), Khairpur (2006)
Intermediate – Board of Intermediate & Secondary Education (B.I.S.E), Larkana (2004)
Matriculation – Board of Intermediate & Secondary Education (B.I.S.E), Larkana (2001)
