Kashaf Duja
Digital Marketing and Project Manager
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About
Performance-focused Digital Marketing and Project Manager with 1.5 years of experience delivering measurable results through Meta Ads across healthcare, retail & jewelry, SaaS, event management, and agency sectors. Specialized in end-to-end campaign execution and project delivery, achieving 40–65% lower cost per lead, 2–4x lead growth, and 5–9% engagement rates through structured funnels, audience targeting, and continuous A/B testing. Adept at managing multiple campaigns simultaneously, aligning cross-functional teams, and translating business goals into measurable marketing outcomes.
Experience
Digital Project Manager (Meta Ads Expert) at Akun (2025-05 – Present)
- Managed end-to-end digital projects across healthcare, retail, SaaS, events, and agency domains.
- Planned and optimized Meta Ads campaigns, reducing cost per lead by 40–65% and increasing lead volume by 2–4x.
- Coordinated cross-functional teams (design, content, performance), improving delivery timelines by 25–35%.
- Handled 8–15 concurrent campaigns, ensuring scope, quality, and deadlines were met.
- Owned funnel strategy, audience targeting, and A/B testing, achieving 5–9% engagement rates.
- Tracked KPIs, budgets, and performance, delivering weekly insights and optimization actions.
- Served as the primary client/stakeholder contact, maintaining clear communication and delivery alignment.
Education
BS in Software Engineering – University of Agriculture, Faisalabad (2019 – 2023)
Pre-Engineering – Kips College, Faisalabad (2017 – 2019)
