Kashif Baig

Dynamic and results-driven Sales & Marketing Specialist with 20+ years of progressive experience across B2B sales, key account management, e-commerce, and digital marketing. Proven track record of leading high-performing sales teams, forging strategic partnerships with global brands, and driving significant revenue growth across Saudi Arabia and Pakistan markets. Adept at developing and executing go-to-market strategies for consumer electronics, home appliances, and e-commerce platforms.

Operation Manager at AOK Universe.com (2021-01 – Present)

• Oversee full e-commerce operations on Amazon and proprietary platforms, driving revenue growth and profitability
• Develop and execute strategic sales plans; manage and motivate a high-performing cross-functional sales team
• Implement digital marketing strategies including SEO, paid ads, and social commerce to increase market share
• Build and maintain B2B relationships with distributors, suppliers, and logistics partners
• Monitor KPIs and sales performance data to optimize pricing, promotions, and product listings

Sales Manager — Key Accounts at Abdul Latif Jameel Electronics & Air Conditioning Co. Ltd. (2015-01 – 2021-12)

• Managed key accounts across consumer electronics and home appliances segments in the Central Region
• Analyzed and reported on sales performance data to identify growth opportunities and course-correct underperformance
• Coordinated with global brand partners — Toshiba, Sharp, Bosch, Electrolux, White-Westinghouse — on product launches and promotions
• Built long-term relationships with retail chains, hypermarkets, and wholesale partners
• Drove consistent YOY revenue growth and improved sales efficiency across the territory

Sales Supervisor at Abdul Latif Jameel Electronics & Air Conditioning Co. Ltd. (2010-01 – 2015-12)

• Supervised daily operations of the consumer electronics and home electronics store division
• Led buying team, resolved sales issues, and managed display, pricing, and promotional planning
• Coordinated event planning and in-store activations to drive foot traffic and conversion

Sales Representative at Abdul Latif Jameel Electronics & Air Conditioning Co. Ltd. (2005-01 – 2010-12)

• Managed daily visits to hypermarkets handling display areas, customer service, and purchase order generation
• Supported product delivery coordination and ensured shelf presence and merchandising standards

Bachelor of Commerce – University of Karachi (1994-01 – 1997-12)

Microsoft Office Courses – Abdul Hadi Institute, Riyadh, KSA (1998-01 – 2000-12)

E-Commerce Business & Digital Marketing – IDM Pakistan (Freelancing Course) (2021-01 – 2022-12)

Certificate of Completion in Generative AI Mastermind – Outskill