Business Development & Operational Officer at Teesside University (2024-01 – Present)
Represent the university at national and regional fairs, exhibitions, and networking events, expanding visibility and strengthening recruitment pipeline.
- Represent the university at national and regional fairs, exhibitions, and networking events, expanding visibility, and strengthening recruitment pipeline.
- Lead the implementation of student recruitment strategy for Pakistan market in alignment with international enrolment targets.
- Build and manage strategic partnerships with education agents, school counsellors, institutional partners, and key stakeholders across Pakistan.
- Deliver regular agent training sessions (virtual & in-person) on academic programs, entry requirements, visa processes, and market updates to improve conversion performance.
- Provide data-driven market intelligence, competitor analysis, and recruitment forecasts to the International Office to inform strategic planning.
- Use CRM systems to track leads, monitor agent performance, manage pipelines, and generate recruitment reports.
- Respond to daily queries from agents and prospective students via email, phone, and online channels, ensuring timely and accurate communication.
Educational Counselor & Marketing Manager at CanPak Pvt Ltd (2022-01 – 2024-12)
Counseled 200+ students for placements in UK, Canada, and Australia, ensuring high visa success rate.
- Counseled 200+ students for placements in UK, Canada, and Australia, ensuring high visa success rate.
- Provided expert guidance to students on the preparatory measures for assessments such as IELTS, PTE or Duolingo.
- Designed and executed social media campaigns, improving lead generation and student inquiries.
- Led sales and counseling teams, achieving quarterly recruitment targets.
- Collaborated with senior management to formulate and execute strategic initiatives aimed at fulfilling organizational objectives.
- Effectively managed the day-to-day operations of the team, fostering a culture of motivation and goal attainment.
- Comprehensive support offered to students in assembling and organizing their visa application documentation.
Communication Lead at YUGO.pk (2021-01 – 2022-12)
Oversaw daily inbound leads from social media, email, and calls, ensuring timely responses and smooth customer experiences.
- Oversaw daily inbound leads from social media, email, and calls, ensuring timely responses and smooth customer experiences.
- Coordinated with the sales team to finalize bookings for flights, tours, and travel packages, increasing client retention and satisfaction.
- Prepared daily performance reports (B2B & B2C) and facilitated meetings between directors and operational teams to improve service delivery.
- Researched travel industry and digital marketing trends, recommending improvements to enhance outreach and customer satisfaction.
Team Lead at Admission Advisors (Pvt) Ltd (2020-01 – 2021-12)
Supervised and motivated a counseling and sales team across multiple franchise branches, ensuring consistent student support and service delivery.
- Supervised and motivated a counseling and sales team across multiple franchise branches, ensuring consistent student support and service delivery.
- Conducted regular training and mentoring sessions for new counselors, improving team knowledge of admissions processes, visa documentation, and client handling.
- Coordinated daily operations between Lahore HQ and franchises nationwide, streamlining communication and resolving escalated client issues.
- Monitored franchise employee attendance and implemented compliance policies, maintaining operational discipline across branches.
- Developed and executed recruitment strategies focused on Canadian universities, resulting in higher placement rates and visa success.
- Managed client documentation, including O/A-level certificates, transcripts, and IELTS records, ensuring files were complete and accurate for applications.
- Organized and led weekly Zoom/on-call meetings with franchises to review performance, address challenges, and share market updates.
- Strengthened relationships with students and parents by providing personalized counseling support, increasing application-to-admission conversions for Canadian universities.
Manager, Counselling at Dignosco (Pvt) Ltd (2014-01 – 2019-12)
Oversaw admissions counseling for UK, USA, and Canada, supporting students across undergraduate, graduate, MBA, and school-abroad programs.
- Oversaw admissions counseling for UK, USA, and Canada, supporting students across undergraduate, graduate, MBA, and school-abroad programs.
- Recruited and counseled students for top-tier institutions in these regions, achieving strong outcomes in admissions and scholarships.
- Built and trained counselor networks across North & Central Pakistan to expand outreach.
- Conducted statistical reporting on applications, scholarships, and enrollments for senior management.
- Developed alumni networks, enhancing referrals and student engagement.
- Managed client meetings, advising students on academic pathways, extracurricular activities, and applications.
- Supervised individual client files & managed client communication for all counselling products including: undergraduate, graduate, MBA, school abroad, foundation, college road map, student advisory program
- Arranged long & short expeditions and community-based activities in different areas of Pakistan
- Implemented and reviewed operational policies and procedures.
Intern at American Red Cross Mountain Rainer Chapter (2013-03 – 2013-06)
Handled front desk and communication engagement.
- Handling the front desk
- Prep & Communication Engagement Mount Rainier
