SDM CHISHTIAN - NBC (PEPSI) - Chishtian, Pakistan
(2026-04)
Channels Managed: LMTS, Key Accounts, General Trade (GT), Wholesale (WS)
- Portfolio Management: Successfully managed a portfolio worth PKR 59 million for PEPSI
- Team Leadership: Successfully led and managed a high-performing team of 12 sales professionals across CHISHTIAN 8 PSR'S, 1 SDO, 1 F.O, 1 Key Punch Operators (KPOs), and 1 Warehouse In-Charge. Oversaw end-to-end sales operations, team performance, and execution excellence across multiple channels.
- Strategic Transfer & Transition: Relocated CHISHTIAN town covering Nathy Wala, basti jaran, basti araian, basti jhand wala, ada jhand wala, dholi wala, chatala, khaza singh 30 gajyani, 34f fateeh, 33fateh, azafi basti, gadogi, 110 ALF, 111 SHARQI, 112 murad, 117 murad, pull murad, 115 murad, 107 fateeh, MUDRASA, NOOR SAR, 21 GIJYANI, 20 JIJYANI, 23 GIJYANI, fareed kot, 25 gijyani, 24 gijyani, 109 fateh, 110 murad, 109 fateh izafi basti, 38 fateh, 28 gijyani, 35 fateh 111 murad, 112 murad, 117 mu
- Warehouse Optimization: Implemented best-in-class warehousing models and standardized operational setups across CHISHTIAN towns
- Team Development through AI: Focused on grooming and upskilling the sales team using AI-driven tools/Application to track right suggestion of orders making.
- Led a market census of 100 outlets and explore untapped RURAL market in CHISHTIAN
- Achieved sales targets and exceeded revenue goals.
- Increased market penetration and customer acquisition.
- Developed and implemented successful sales strategies.
- Expanded distribution network and market coverage.
- Built strong relationships with key customers and stakeholders.
- Improved team performance through coaching and training.
- Increased product visibility through effective merchandising.
- Enhanced customer retention and satisfaction levels.
- Identified new business opportunities and growth areas.
- Analyzed market trends and competitor activities to drive sales growth.
- Successfully launched new products and promotional campaigns.
- Improved sales forecasting and reporting accuracy.
FIELD SUPERVISOR: MULTAN CITY - EBM (ENGLISH BISCUIT MANUFACTURERS PVT. LTD.) - Multan, Pakistan
(2024-07 - 2026-04)
Channels Managed: LMTS, Key Accounts, General Trade (GT), Wholesale (WS)
- Portfolio Management: Successfully managed a portfolio worth PKR 169 million for EBM's Biscuit and Cake business.
- Team Leadership: Successfully led and managed a high-performing team of 85 sales professionals across Multan B Town and MULTAN C. This included 43 Order Bookers, 39 Delivery, 2 Business Development Managers (BDMs), 2 Key Punch Operators (KPOs), and 1 Warehouse In-Charge for Multan City. Oversaw end-to-end sales operations, team performance, and execution excellence across multiple channels.
- Strategic Transfer & Transition: Relocated New Multan C town Development project management Headquarter (RHQ) in Multan City following a highly successful tenure, recognized for delivering operational excellence, driving consistent growth.
- Warehouse Optimization: Implemented best-in-class warehousing models and standardized operational setups across both towns under Multan B, Multan C TTY.
- Team Development through AI: Focused on grooming and upskilling the sales team using AI-driven tools/Application to track right suggestion of orders making.
- Led a market census of 1500 outlets and explore untapped market in MULTAN B & MULTAN C TTY.
- Added 1500 outlets in Multan B & MULTAN C Town Added 10 resources AND in which seniors DSRS TO SUPERVISE, INDUCTION 10 team leads per team lead handle to 4 DSR
- Twice service Biscuit Range 2 Cake Range and 1 Full Range and viable business with the right size beat of 45.
- Promote 1 sale person from order booker to Sale Supervisor at QADIR PUR RAWAN & JALALPUR PIR WALA.
- AI Market survey and right direction to Team for brands suggesting ordering. 100% Mapping through Eagle I direction.
- Received Best SALE SUPERVISOR Award with in Multan Area year 24-25 in Multan B & MULTAN C Town, Given by Regional Sales Head and DGM.
- GPS tagging of 100% outlets after added 1500 outlets in TTY.
- Updating of channel, status locality and sub locality of all outlets within the Territory.
- Executions of divisional business plan.
- Trainings of OBs DMs and sales support staff (Model Office, Morning Operations, Work efficiency, Steps of call)
- 100% Data Sanity with Geniune Shops Data.
- Lauched Salesflo and given Training to Team Independently in whole Territory.
- Added 12 DSRs.
Order Booker - English Biscuit Manufacturer - Multan, Pakistan
(2018-01 - 2024-01)
Joined English Biscuit Manufacturer as a Order Booker at Nadir Enterprises Multan-B. Handling 2.8 Million average monthly sales volume with universe of 150 Outlets.
- Highest Sales growth in Distribution year 2019-20
- Win 6 Month Consecutive Booker of the Month award
- Highest Sales growth in Distribution year 2018-19
- Having Highest BMI Share on distribution
Order Booker - Continental Biscuit limited - Multan, Pakistan
(2016-01 - 2018-01)
I was working as a Order Booker in Multan City Handling 1.5 Million average monthly volume with the universe of 300 Outlets
- Win all Target incentive Award.
- Highest growth at distribution in year 2016 & 2017.
Order Booker - AULA IMPORT AND DISTRIBUTION - Multan, Pakistan
(2016-01 - 2016-12)
I was working as a Order Booker in Multan City Handling 2 Million average monthly volume with the universe of 120 Outlets
- Win all Target incentive Award.
- Highest growth at distribution in year 2016.
