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Khizer Abbas

Khizer Abbas

Digital Marketing Professional | SEO Specialist

Talent
LayyahMember since August 10, 2026
Digital MarketingKeyword ResearchOff-Page SEO
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Digital MarketingKeyword ResearchOff-Page SEO

About

Results-driven professional with 5+ years of progressive experience spanning finance management, SEO, and administrative operations across the hospitality, technology, and agro-industrial sectors. Proven track record of managing budgets and financial controls, driving organic search performance through keyword research and off-page SEO, and leading cross-functional teams to improve operational efficiency. Combines strong analytical thinking with hands-on digital marketing expertise to deliver measurable business results.

Experience

Manager Finance at Rifadah Hotel (2024-07 – 2025-08)

  • Prepared and managed budgets, forecasts, and financial plans to ensure hotel profitability and cost control.
  • Oversaw daily accounting operations, maintained accurate financial records, and produced timely financial reports for management and stakeholders.
  • Ensured adherence to financial regulations, tax laws, and internal controls; coordinated with internal and external auditors.
  • Monitored cash flow, revenue streams, and expenditures to optimize resource allocation and improve operational efficiency.
  • Led the finance team and collaborated with front office, F&B, and housekeeping departments to align financial goals with overall hotel operations.

SEO Executive at Massive Dynamics (2023-01 – 2024-05)

  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client websites to improve keyword targeting, site architecture, and content quality.
  • Partnered with the development team to properly implement SEO best practices.
  • Built high-quality backlinks through profile creation, business listings, web 2.0 properties, and guest posting.

Admin & Accounts Manager at TOPTECH (2021-07 – 2023-01)

  • Utilized MS Excel, Word, and PowerPoint for data entry, day-to-day reporting, and management presentations.
  • Greeted customers, answered phones, and managed scheduling and coordination.
  • Supported executives and employees with administrative and operational needs.
  • Oversaw the company's public interactions by implementing social media content strategies.
  • Designed and delivered creative, engaging social media strategies and managed day-to-day handling of all channels.

Assistant Manager IT at Fatima Sugar Mill (2020-06 – 2021-06)

  • Enhanced market penetration through targeted marketing campaigns and merchandising approaches.
  • Supported senior managers with day-to-day operational requirements.
  • Delegated tasks to appropriate staff members and monitored performance.
  • Coordinated employee schedules to ensure adequate staff coverage.

Data Entry Operator at Rural Community Development Society (2019-10 – 2020-03)

  • Minimized errors through proper verification and classification of data.
  • Collected data for entry from multiple sources and researched issues to capture usable information from incomplete data.
  • Compiled reports on unusable information for manager review and correction.
  • Assisted staff with locating important records and retrieving database information.

Education

BS in Information Technology – PMAS Arid Agricultural University

Skills

Digital Marketing ProfessionalSEO Specialist

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