Amazon Seller Account Manager / PPC Strategist at Sunbelt Products (2024-01 – Present)
Managed Amazon seller accounts with focus on product optimization, brand visibility, and marketing strategy implementation. Led full-funnel PPC architecture management for 8-figure brand.
- Improved Launch Process and PPC Structure by integrating advanced keyword harvesting and aggressive PPC bidding strategies through scale insights automation objectives, resulting in faster indexing and TOS dominance
- Led the strategic management of Amazon seller accounts, overseeing the optimization of product listings, boosting brand visibility, and implementing targeted marketing strategies that significantly drove sales growth for the newly launched products
- Created SOP's for each new improvement and ensured approval by higher authorities
- Developed a proprietary product graduation model based on rigorous KPIs, including target TACOS, organic to paid sales ratio, and weekly profitability thresholds to ensure long term asset health
- Created excel sheet tracker with embedded formulas to track all tasks, updates, KPIs
- Fostered collaboration with cross-functional teams, including marketing, logistics, and product development, to align strategies and ensure a cohesive approach toward achieving overarching business objectives
- Engineered and scaled full-funnel PPC architectures (SP, SD, SB, Videos, Retargeting) for a 8 Figure brand, maintaining a weekly adspend of $25K while consistently generating $100k in weekly revenue
Amazon Seller Manager / Marketing Strategist at MicroData Tech (MDT) (2022-01 – 2024-01)
Managed Amazon seller accounts with focus on product listing optimization, brand visibility, and targeted marketing strategies. Conducted market analysis and executed comprehensive advertising campaigns across multiple platforms.
- Conducted meticulous market analysis to discern emerging trends, assess competitive landscapes, and understand consumer behavior thoroughly
- Led the strategic management of Amazon seller accounts, overseeing the optimization of product listings, boosting brand visibility, and implementing targeted marketing strategies that significantly drove sales growth
- Achieved a remarkable 40% increase in sales revenue through extensive data analysis, trend identification, and the implementation of effective pricing strategies. This resulted in improved product performance and heightened competitiveness within the dynamic Amazon marketplace
- Devised and executed comprehensive Amazon Advertising campaigns, encompassing Sponsored Products, Sponsored Brands, and Display Ads
- Managed budgets adeptly and analyzed performance metrics such as CTR, CVR, TACOS, ACOS, and CPC
- Successfully generated a yearly revenue of approximately $90k, with a 33% profit margin across Amazon, eBay, and Etsy platforms
