Usama Javaid

Certified Amazon Advertising Expert with 4+ years of experience managing and scaling CPG & DTC brands, end-to-end Amazon accounts and PPC campaigns across US, UK, UAE, and Canada marketplaces. Proven ability to optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to achieve target ACOS, ROAS, CTR, and ad sales goals. Skilled in integrating off-Amazon channels including Meta Ads (Facebook & Instagram) and TikTok Ads to drive full-funnel external traffic.

Experienced in listing optimization, keyword research, backend SEO, inventory management, and competitor analysis. Track record of managing multiple high-value accounts simultaneously while consistently delivering measurable revenue growth for agency clients.

Advertising Manager - Retail Ready Consulting - United States (Remote)

(2023-09)

• Managed Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across multiple accounts, consistently reducing ACOS by 15–35% and improving ROAS and CTR.
• Performed bid optimization, keyword harvesting, match-type structuring, and negative keyword management, reducing wasted ad spend by 20–40%.
• Monitored daily KPIs (CTR, CPC, conversion rate, ad sales) and optimized campaigns, improving CTR by 10-25% on average.
• Optimized product listings (titles, bullets, A+ content, backend keywords), improving organic visibility by 15–30%.
• Conducted keyword research and competitor analysis using Helium 10 and Amazon Brand Analytics, increasing organic traffic by up to 25%.
• Improved listing conversion performance through SEO and content optimization, contributing to 10–40% revenue growth across SKUs.
• Managed Meta (Facebook/Instagram) and TikTok Ads, achieving 20-35% lower CPA through targeting and creative testing.
• Built full-funnel campaigns (awareness to conversion), increasing external traffic to Amazon listings by 30-60%.
• Improved overall campaign efficiency through retargeting and funnel optimization, reducing blended CAC by 15-30%.
• Managed inventory across multiple accounts, maintaining 95–99% in-stock rate and preventing stockouts.
• Handled listing health, suppression issues, and compliance, reducing account issues by 30–50%.
• Delivered weekly performance reports and client updates, ensuring consistent account performance and retention.

Advertising Specialist - Buy Box Experts - United States (Remote)

(2022-04 - 2023-08)

• Supported development and execution of Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) using Amazon Campaign Manager and Pacvue.
• Managed ad group setup, keyword targeting, bid adjustments, and budget allocation across multiple client accounts simultaneously.
• Monitored daily ACOS, ROAS, CTR, and CVR metrics and applied bid and targeting optimizations to improve campaign efficiency and profitability.
• Conducted keyword research, competitor analysis, and market research to inform data-driven optimization strategies and identify growth opportunities.
• Generated weekly performance reports with actionable insights and clear growth recommendations for client review.
• Collaborated cross-functionally with Ad Managers and Team Leads; independently managed accounts during leadership absence, demonstrating ownership and reliability.

Amazon Account Specialist - Visi-One Inc - Punjab, Pakistan

(2021-09 - 2022-04)

• Managed end-to-end Amazon account operations including product listing creation, image and video uploads, content optimization, pricing management, and inventory control.
• Conducted market research and competitor analysis to identify trends and optimize product positioning and pricing strategies.
• Coordinated promotional campaigns and marketing initiatives to increase brand visibility and drive lead generation.
• Tracked campaign performance, analyzed KPIs, and delivered data-driven recommendations resulting in measurable efficiency and revenue improvements.

Doctor of Physical Therapy - DPT - The Superior University, Lahore (2017-08 - 2022-09)

FSc Pre-Medical - Superior College, Lahore (2015-05 - 2017-04)