M. Muneeb Yasir

Sole designer owning end-to-end product strategy, information architecture, and UI design for ERP Win — a scalable enterprise platform built from scratch for Pakistani SMBs.

Product Designer (Full-Time) at WINQLE TECH (2025-12 – Present)

Sole designer owning end-to-end product strategy, information architecture, and UI design for ERP Win — a scalable enterprise platform built from scratch for Pakistani SMBs.

• Architected a comprehensive Figma Design System with direct component mapping to front-end libraries, cutting developer handoff friction significantly.
• Set up Jira-based user story mapping before dev started — gave the team structured, testable specs from day one and noticeably cut QA cycle time.
• Shipped a fully FBR-compliant Digital Invoice Software (di.erpwin.io) in 3.5 months against a 6-month deadline — delivered 42% ahead of schedule.
• Applied the AIDA conversion framework to the product landing page, generating a 40% increase in qualified marketing leads upon ad launch.

Senior UI/UX Designer (Full-Time) at ARSWIFT (2022-03 – 2025-11)

• Promoted from UI/UX Designer to Senior within the organization — directly managed and mentored a team of 2–3 junior designers.
• Led end-to-end product design across B2B SaaS dashboards, fintech platforms, e-commerce systems, and mobile applications.
• Ran user research, competitive analysis, and usability testing to translate raw business requirements into intuitive, outcome-driven user experiences.

UI/UX Designer (Project-Based/Contract) at NEXDEV SOLUTIONS (2025-04 – 2026-09)

• Managed concurrent client timelines to design 100+ high-converting landing pages for international and local clients.
• Applied tailored psychological conversion frameworks — AIDA, PAS, FAB, PASTOR — based on each client's goals and target audience.

Bachelor of Science in Computer Science (BS CS) – VIRTUAL UNIVERSITY OF PAKISTAN (2022 – 2026)

6-Month Certification in Graphics & UI/UX Design – CAREER INSTITUTE (NAVTAC) (2022 – 2022)