Maaz Ali

I am Specialized in Procurement, Sourcing & Supply Chain Specialist with proven expertise in managing Pakistan local Import Operations and international eCommerce operations across Amazon, Shopify, and Daraz marketplaces. Skilled in strategic sourcing, supplier relationship management, inventory planning, and end-to-end supply chain optimization. Demonstrated success in leading procurement activities, negotiating with global suppliers, analyzing quotations, coordinating international shipments, managing customs clearance, and ensuring seamless logistics operations from China to Pakistan.

Adept at identifying cost-saving opportunities, improving operational efficiency, and maintaining product availability to support business growth. Strong track record of building long-term supplier partnerships, streamlining procurement processes, and aligning sourcing strategies with market demand and business objectives. Experienced in collaborating with cross-functional teams to drive operational excellence, optimize inventory performance, and deliver scalable supply chain solutions that enhance profitability and customer satisfaction.

Import Manager at Watts and Luxes (2025-10 – Present)

• Managed end-to-end import operations for architectural lighting products sourced from China to Pakistan, ensuring smooth coordination across purchasing, shipping, customs clearance, and final delivery processes.
• Handled supplier communication and procurement activities with international manufacturers, negotiating pricing, product specifications, and shipment timelines to maintain cost efficiency and consistent product quality.
• Coordinated international logistics operations, including freight forwarding, shipment tracking, documentation management, and port handling, ensuring timely and compliant import procedures.
• Supervised customs clearance processes by preparing and verifying import documentation, duties, and regulatory requirements to ensure hassle-free clearance and reduced shipment delays.
• Maintained strong relationships with Chinese suppliers and logistics partners, enabling efficient supply chain management, reliable sourcing, and streamlined operational workflows for the company.
• Monitored inventory flow and import schedules while collaborating with internal teams to support project timelines, operational planning, and the successful delivery of architectural lighting solutions across Pakistan.
• Analyzed import costs, shipping expenses, and supplier quotations to optimize procurement strategies, improve profitability, and maintain competitive pricing for architectural lighting products.
• Ensured compliance with international trade regulations and company standards by managing import records, coordinating with customs agents, and resolving logistics or shipment-related issues efficiently.

AMAZON BRAND MANAGER at E Comrades (2024-11 – 2025-09)

• Managed sourcing, shipping, and inventory planning for FBA sellers across five international Amazon marketplaces, ensuring smooth supply chain operations and optimal stock levelset o prevent stockouts or overstocking.
• Coordinated end-to-end logistics operations from China to major global markets including the USA, UK, Canada, Germany, and UAE, streamlining freight forwarding, warehousing,and last-mile delivery processes.
• Oversaw shipment documentation and compliance processes, including commercial invoices, packing lists, and shipping labels,to ensure timely customs clearance and smooth entry into destination countries.
• Ensured full adherence to Amazon FBA requirements and international shipping standards, minimizing delays, reducing storage fees, and improving operational efficiency across all markets.
• Worked closely with freight forwarders, customs brokers, and suppliers, building strong partnerships and ensuring proactive communication to manage lead times, resolve shipping issues, and maintain delivery schedules.

Procurement Manager at Ecom Enable (2023-12 – 2024-10)

• Managed procurement, sourcing, and supply chain operations for both local and international eCommerce marketplaces, ensuring efficient product availability, smooth operational workflows, and timely inventory replenishment across multiple sales channels.
• Oversaw import operations within Pakistan by coordinating with suppliers, freight forwarders, customs agents, and logistics partners to ensure seamless shipment processing, accurate documentation handling, and efficient inventory movement.
• Conducted strategic product sourcing for Shopify and Daraz stores by researching market demand, identifying reliable local suppliers, negotiating competitive pricing, and maintaining consistent product quality standards aligned with business objectives.
• Handled international product sourcing operations for Amazon marketplaces by researching profitable product opportunities, communicating with overseas manufacturers and suppliers, and implementing cost-effective procurement strategies to maximize profitability.
• Built and maintained long-term relationships with local and international suppliers to secure favorable pricing, reliable production timelines, consistent product quality, and streamlined procurement processes for ongoing business operations.
• Coordinated end-to-end procurement activities including supplier communication, quotation analysis, order placement, shipment tracking, inventory planning, and logistics coordination to support operational efficiency & scalable business growth.
• Monitored supply chain performance and procurement workflows by analyzing supplier performance, shipment timelines, and inventory requirements to minimize delays, reduce operational risks, and maintain smooth marketplace operations.

AMAZON BRAND MANAGER at True Trade Commerce Pvt Ltd. (2022-12 – 2023-11)

• Spearheaded the end-to-end development of multiple private label brands on Amazon, including products election, branding, and launch strategy, resulting in increased market share and customer loyalty.
• Worked closely with overseas manufacturers and suppliers to ensure the delivery of high-quality, cost-effective products, while maintaining strict adherence to timelines and product standards.
• Utilized performance analytics and market trends to drive strategic decisions, leading to continuous improvement in sales performance, ROI, and listing optimization across product categories.
• Developed and implemented cohesive brand identity strategies, including packaging design, content creation, and value proposition alignment to strengthen brand recognition and trust on the Amazon platform.
• Created and executed customer engagement and retention strategies, such as follow-up campaigns, enhanced customer service protocols, and review generation tactics, to boost repeat purchases and long-term brand affinity.

Amazon Private Label Sourcing Manager at SPAD-X (2020-04 – 2022-02)

• Developed and implemented a new inventory management system that improved 30%. This involved working with cross-functional accuracy and reduced stockouts by teams to understand inventory needs, creating forecasting models, and implementing automated reorder processes.
• Optimized the inventory turnover rate by 25%, resulting in a reduction of carrying costs and increased profits. This involved analysing sales data, identifying slow-moving items, and implementing promotions and markdowns to clear inventory.
• Reduced fulfillment errors by 50% by implementing quality control measures and training programs for warehouse personnel. This involved creating standard operating procedures, conducting audits, and providing feedbackand coaching to the team.
• Improved supplier performance by 20% by implementing a supplier scorecard program that tracked and evaluated supplier performance based on metrics such as delivery time, quality, and responsiveness.
• This involved collaborating with suppliers to establish performance benchmarks, creating the scorecard system, and conducting regular reviews and feedback sessions.
• Led the successful launch of a new product line, managing inventory levels and optimizing fulfillment processes to meet customer demand. This involved coordinating withcross-functional teams to develop launch plans, setting up logistics and fulfillment processes, and monitoring inventory levels and sales data to adjust supply as needed.

AMAZON BRAND MANAGER at Alliance Global Tech (2022-03 – 2022-12)

• Successfully launched a range of bedding category products in the US marketplace, taking complete ownership of the product from scratch to end.
• Conducted in-depth competitive analysis and market research to identify high-demand, low-competition product opportunities, enabling data-driven decisions for product selectionand differentiation.
• Led end-to-end sourcing and supplier management processes, including product development coordination, price negotiations, andquality control to ensure timely and cost-effective procurement.
• Implemented and managed strategic PPC campaigns to boost brand visibility, drive traffic, and maximize conversions, resulting in significant revenue growth and improved ACOS (Advertising Cost of Sales).
• Collaborated cross-functionally with design, logistics, and customer support teams to ensure smooth operations, maintain high customer satisfaction, and continuously optimize product listings based on consumer feedback and performance metrics.

PROCUREMENT MANAGER at Commerce Click (2019-02 – 2020-03)

• Developing and implementing procurement strategies that align with the organization's objectives and goals.
• Conducting market research to identify potential suppliers and assess market trends and pricing.
• Negotiating contracts and pricing with suppliers to secure the best possible deals for the organization.
• Evaluating supplier performance and managing supplier relationships to ensure that they meet the organization's standards and expectations.
• Managing the procurement process from requisition to delivery, ensuring that all procurement activities are conducted in accordance with the organization's policies and procedures.
• Developing and managing procurement budgets, monitoring expenses and identifying cost-saving opportunities.

PROCUREMENT MANAGER at Sino Tech Logistics Group (2018-02 – 2019-01)

• Brand Strategy Development: Develop and execute comprehensive brand strategies that align with business objectives, resulting in increased brand visibility, market share, and customer engagement.
• Product Launch Excellence: Successfully plan and execute product launches, ensuring seamless coordination between cross-functional teams, optimizing product listings, and leveraging marketing campaigns to generate high sales and positive customer feedback.
• Sales Performance Enhancement: Implement innovative sales strategies and promotional activities, resulting in significant sales growth, increased revenue, and improved market penetration for the brand.
• Competitive Analysis and Market Insights: Conduct in-depth market research and competitive analysis to identify market trends, consumer preferences, and competitor strategies. Leverage these insights to drive product innovation and position the brand as a market leader.
• Brand Messaging and Content Development: Create compelling brand messaging and content that resonates with the target audience, effectively communicating the brand's unique value proposition and differentiators across various marketing channels.
• Online Reputation Management: Proactively monitor and manage the brand's online reputation, ensuring positive customer experiences, addressing customer feedback and reviews, and maintaining a strong brand image on Amazon and other relevant platforms.

ACCA – Skans (2019-09 – 2022-06)

INTERMEDIATE – Punjab College, Bahawalpur (2017-09 – 2019-06)