Maaz Raza

Marketing-oriented professional with 2+ years at OULA (Kantar) — the world's leading consumer intelligence company — executing and managing brand research projects for FMCG, telecom and other clients. Promoted to Manager, Project Management for delivery leadership, cross-functional coordination, and client relationship excellence. Gained strong exposure to consumer research methodologies that inform brand strategy and marketing decisions.

Pursuing MSBA with focus on Marketing Planning, Demand Forecasting and Business Development.

Manager, Project Management at OULA (Kantar) (2023-09 – Present)

Promoted from Assistant Manager | FMCG, Telecom & other sectors | PKR 15M+ Portfolios

• Promoted to Manager — leading end-to-end execution of 8+ consumer research projects per quarter (Brand Health Tracking, Occasion & Demand, CLTs) for leading FMCG and telecom brands, managing PKR 15M+ portfolios and cross-functional teams of 10+ direct reports and field/vendor personnel
• Translated client research briefs into detailed execution plans with SMART milestones, coordinating across client-servicing, field operations, and data teams — contributing to 37% growth in new business acquisition
• Developed fieldwork progress trackers to identify 10–20% early-stage execution risks and reduce project delays by 8%, ensuring reliable delivery to client brand and marketing teams
• Managed stakeholder communication across 2-3 stakeholders per project — resolving live fieldwork issues 33% faster and maintaining delivery momentum
• Earned HIGH client recommendations and drove 54% portfolio growth through reliable execution and proactive stakeholder management — recognized with multiple internal performance and client excellence awards

Operations Intern at MEDZnMORE (Pvt.) Ltd. (2022-02 – 2022-03)

• Identified supply chain bottlenecks reducing inventory losses 12%; implemented 99.5%-accurate Cycle Count system; developed Return Tracking Process cutting daily inventory discrepancies by 65%

Master of Science, Business Analytics (MSBA) in Business Analytics – KSBL, Karachi (2027-01)

Bachelor of Business Administration (BBA) in Marketing – SZABIST, Karachi (2022-09 – 2022-09)