Malika Fareed

Results-driven SEO and Social Media Marketing Specialist with 2+ years of experience growing organic traffic, search rankings, and online visibility for clients across the Travel, E-commerce/Packaging, and SaaS industries. Skilled in On-Page and Off-Page SEO, Technical SEO Audits, Keyword Research, Content Marketing, Link Building, and Paid Social (Meta Ads) campaign management. Proficient in Google Analytics (GA4), Google Search Console, WordPress, and social media analytics tools, with a proven record of increasing organic traffic and engagement through data-driven digital marketing strategies.

Comfortable working with international, remote, and cross-functional teams.

Digital Marketing & SEO Manager (SEO Executive) at Ahmaar (2026-04 – Present)

Multi-niche client accounts: Travel, E-commerce/Packaging, and SaaS

• Plan and execute end-to-end SEO strategies — keyword research, on-page optimization, technical audits, and content planning — across Travel, E-commerce/Packaging, and SaaS accounts.
• Drive consistent growth in organic traffic and search visibility through high-intent keyword targeting and on-site content optimization.
• Build and execute link-building and content promotion strategies to strengthen domain authority and improve keyword rankings across niches.
• Monitor performance using Google Analytics (GA4) and Google Search Console, turning data into actionable SEO recommendations.
• Collaborate with content, design, and client-side teams to align SEO strategy with broader marketing goals across industries.
• Conduct ongoing competitor and SERP analysis to identify growth opportunities and stay ahead of algorithm changes.

SEO and Social Media Marketing Executive at DMT (2024-07 – 2026-03)

• Executed SEO campaigns that improved client website rankings and drove a 20% increase in organic traffic.
• Created and promoted engaging content to secure high-quality backlinks and enhance online visibility.
• Managed social media campaigns, boosting audience engagement and follower growth across multiple platforms.
• Designed and optimized WordPress websites, ensuring proper SEO configurations and fresh content updates.
• Conducted competitor research and keyword analysis to refine digital marketing strategies.
• Tracked campaign performance using Google Analytics and SEO software, delivering data-driven insights to clients.
• Planned and executed Meta Ads campaigns to drive targeted traffic, brand awareness, and lead generation.
• Implemented audience targeting and retargeting strategies to improve ad relevance and conversion rates, resulting in increased ROI.
• Used social media analytics tools (Meta Insights, Google Analytics) to monitor performance, track KPIs, and optimize campaigns.

BBA (Honors) – Bahauddin Zakariya University (2019 – 2023)