Senior Sales & Commercial Leader
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Senior Sales & Commercial Leader with 19+ years of progressive experience across Telecom, FMCG, Fintech, Insurance, ISPs, Solar, and Consumer sectors. Proven track record in revenue growth, territory turnarounds, channel and franchise optimization, and large-scale team leadership. Extensive experience with national-level projects, market expansion, distributor development, and performance-driven sales cultures.
Known for delivering sustained YoY growth, top national rankings, and operational excellence in highly competitive environments.
Senior Manager Sales - Greenage - Pakistan
(2023-07)
Lead regional sales and marketing operations with full ownership of revenue targets, market execution, and channel performance. Drive distributor and retail network effectiveness to achieve sustained volume and value growth. Develop and execute market penetration and brand visibility strategies across assigned regions.
Regional Sales Manager - Aftab Group / Fazal Sons - Lahore, Pakistan
(2022-07 - 2023-06)
Managed multi-city sales operations with end-to-end responsibility for targets, forecasting, and execution. Improved distributor productivity and retail coverage through structured performance management. Delivered consistent target achievement through disciplined planning and execution.
Area Manager – Sales - Telenor Pakistan (Pvt.) Ltd. - Faisalabad, Pakistan
(2017-05 - 2022-06)
Led 8 franchises and large-scale distribution operations handling ~170 million GSM and ~140 million domestic remittance transactions per month. Delivered sustained revenue growth through strategic territory planning, stock allocation, and KPI-driven execution. Led nationwide transformation and re-verification projects, achieving #1 national ranking.
Drove subscriber base growth, retail expansion, and channel efficiency improvements. Custodian of GSM & MFS biometric performance and reporting insights.
Area Development Specialist - Telenor Pakistan (Pvt.) Ltd. - Mianwali, Pakistan
(2015-09 - 2017-04)
Executed market development and retail expansion strategies in underperforming territories. Led turnaround initiatives resulting in strong YoY growth. Winner of inter-regional postpaid sales competition.
Area Head – Sales - Telenor Pakistan (Pvt.) Ltd. - Jhang, Pakistan
(2014-11 - 2015-08)
Managed sales operations, franchises, and field force execution. Strengthened retail productivity and customer acquisition metrics.
Territory Sales Specialist - Telenor Pakistan (Pvt.) Ltd. - Bhakkar, Pakistan
(2011-11 - 2014-10)
Led territory execution, distributor management, and retail growth initiatives. Achieved top national rankings in internet penetration and distribution efficiency.
Territory Sales Supervisor - Telenor Pakistan - Layyah, Pakistan
(2010-01 - 2011-12)
Territory Sales Officer - Telenor Pakistan - Kot Addu, Pakistan
(2008-01 - 2010-12)
Territory Sales Manager - Dalda Foods (Pvt.) Ltd. - Burewala, Pakistan
(2006-01 - 2008-12)
Manager Sales & Distribution - Telenor Franchise - Tandlianwala & Samundri, Pakistan
(2003-01 - 2005-12)
Unit Manager - American Life Insurance Company (Alico) - Faisalabad, Pakistan
(2001-01 - 2003-12)
Sales Officer - World Online (ISP) - Faisalabad, Pakistan
(1999-01 - 2001-12)
MBA - University of Central Punjab (UCP) (2006)
Bachelor's Degree - Punjab University (2003)
Faculty of Arts - Government College (2000)
Matriculation - Govt. Comprehensive Model High School (1996)