Mazhar Abbas

Results-driven digital marketing enthusiast with a strong foundational understanding of Google Ads. Completed hands-on internship focused on campaign creation, keyword research, audience targeting, and ad copy optimization. Gained practical experience in managing Search and Display campaigns, analyzing performance metrics through Google Ads and Google Analytics, and implementing data-backed strategies to improve CTR and conversion rates.

Eager to apply paid media knowledge to real-world marketing challenges and contribute to ROI-focused advertising initiatives.

SEO Intern - Icon Tech Innovations

(2025-05 - 2025-12)

• Researched keywords and developed SEO strategies targeting low-competition and high-intent search terms.
• Implemented technical and on-page SEO recommendations, improving overall page speed scores by up to 30%.
• Designed and optimized on-page elements including title tags, meta descriptions, heading structure, and image alt attributes.
• Monitored SEO campaigns using Google Analytics and Search Console, and prepared performance-based client reports.
• Conducted basic technical SEO audits to identify crawl issues, indexing errors, and mobile usability improvements.
• Assisted in off-page SEO activities including backlink analysis, profile creation, and local directory submissions.
• Optimized internal linking structure to improve page authority distribution and enhance overall website navigation.
• Optimized website content for keyword placement, readability, and SEO best practices to improve user engagement.
• Created and managed XML sitemaps and robots.txt files to support proper indexing and search engine crawling.

Matriculation - Computer Science - Govt Boys High School Salamatpura, Lahore (2022 - 2024)