Sales Administrator | PPP Project with ICT – CDA & Municipality - CDigital (Concept Digital)
- Processing 280 allotment/lease files from 2300+ buyer applications for commercial shops/quaske. Maintained 99% documentation accuracy for CDA compliance audits
- Supported sales operations resulting in PKR 120 Million+ in bookings during under-construction phase
- Acted as liaison between CDigital, ICT Administration, CDA, and Municipality for lease documentation, NOCs, and allotment approvals. Ensured zero file rejections due to procedural errors
- Designed sales-driving marketing collateral using Canva – site maps, payment plans, shop brochures, and booking forms for investor presentations. Reduced client query time by 40%
- Built/maintained Excel-based CRM tracking 2300+ leads. Generated weekly sales reports + pipeline forecasts for management and CDA compliance
- Drafted sale agreements, allotment letters, and invoices as per CDA bylaws. Coordinated CNIC, payment proof, and lease file verification for 1080 successful transactions
C.M.O (Chief Marketing Officer) - Home 360 [Tile Select (Pvt) Ltd.]
(2022-08 - 2023-12)
- Developed links with Social media, Paper media and marketing agencies including printers, govt officials TMA, CDA, PHA officials and concerned
- Coordinated with IAPEX, high Rise builders, commercial construction companies, army officials for their pipeline projects, vendors and suppliers of home used items and dealers for their concerns towards the services and company profit margins
- Liaised with government organizations, including CPEC, NYA Pakistan, Atomic Energy, FWO, Housing Directorate
- Managed links with government officials and private sector stakeholders for registration, enrollment, vendor management, project coordination, and project monitoring
- Built and maintained strong relationships with government and private sector stakeholders, driving project success
Project & Corporate Sales Manager - Pakistan Tiles (Pvt) Ltd - Lahore
(2018-02 - 2022-07)
Managed project and corporate sales operations for Pakistan Tiles Company, Lahore achieving business growth through effective customer relationship management and market development.
- Developed, maintained, and expanded a strong dealer network, ensuring smooth coordination between dealers, contractors, consultants, and the company
- Handled project sales activities, including project identification, client negotiations, order execution, and timely delivery coordination
- Successfully resolved pending and disputed matters by providing practical solutions and facilitating effective communication between customers and the company
- Addressed quality-related complaints and disputes, conducted issue assessments, and implemented corrective actions to maintain customer satisfaction and brand reputation
- Negotiated settlements and agreements between parties, ensuring smooth business operations and long-term professional relationships
- Coordinated payment recovery processes and successfully facilitated outstanding collections while maintaining positive customer relations
- Managed stock planning and inventory coordination to ensure product availability and efficient supply chain operations
- Prepared and implemented proper agreements and business terms with dealers and project clients to ensure smooth future operations and minimize disputes
- Worked closely with management to improve operational efficiency, customer service standards, and overall sales performance
RSM / ZSM / NSM - Lyallpur Chemicals & Fertilizers Limited (NFC)
(2007-06 - 2018-02)
- Lead the preparation of progress reports of the season
- Independently managing the sales in all aspects (Dealer/Direct Buyer) coordination and monitoring
- Frequently visiting areas to liaise with District & Tehsil level business partners, Farmers as well as Officials for effective implementation
- Helping in managing the overall sales and distribution applying administrative and technical procedures as required by business steering committee
Marketing Officer - NFML (National Fertilizer Corporation-NFC)
(2003-03 - 2007-06)
- Managed and maintained administration and finance documents with accuracy and precision
- Created sustained synergies with the government to eliminate the dumping and illegal move of fertilizers
- Supported the field partners wherever support was needed in lack of their administrative or operational capacity
- Prepared and maintained the inventory of all the fertilizers and allocate quotas under quota generating system
- Established the dealer's network in the target areas and supervised the sales of chemical fertilizers and supplies procured to the customer
- Oversaw the establishment of monitoring benchmark for sales outcomes and facilitated a smooth monitoring process for dispatches
- Supported and provided technical advice to the farmers along with Field Agronomist, in tasks related to executing early use of fertilizers
Manager Business Development - ChenOne Stores Ltd.
(2001-01 - 2003-03)
- Monitored field activities in projected areas
- Identified the opportunities and challenges for the business
- Daily feedback to Chairman and liaison with the country manager
- Supervised all operational activities under different projects/assignments
- Provided appropriate administrative and program support to the staff
- Planned, designed and implemented innovative ideas to improve project performance
- Public relations and correspondence with Government/ Private organizations follow-up of cases
