Creative professional with a strong ability to operate across multiple disciplines, specializing in narrative development, brand storytelling, and integrated PR initiatives
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Creative professional with a strong ability to operate across multiple disciplines, specializing in narrative development, brand storytelling, and integrated PR initiatives that drive brand growth and meaningful audience engagement. Experienced in leading cross-functional collaborations that translate strategic objectives into tailored content ecosystems, aligned with evolving cultural and market trends. Adept at blending creative direction with executional clarity across fashion, culture, and lifestyle spaces, with a sharp understanding of contemporary visual language, audience behavior, and brand positioning.
Creative Manager - SocialSupe, Digital Marketing Agency COLABS Gulberg - Lahore
(2025-11)
Leading creative strategy and content development for leading commercial and retail brands across fashion, skincare, food, academics, real estate, and lifestyle sectors. Managing the complete creative process from developing mood-boards, studying brand design theory and color pallet to studying the competitors. Starting from content decks, and campaign concepts to shoot execution, client coordination, and brand strategy meetings.
Worked closely with brands including GNA, Notty Glow, Rose Petal, KIPS, Abid Jewellers, Shahname, Sefam Pvt. Limited, Reportage, Carne Lahore, Tattle Tea House, Colgate, Kurkure, McDonald's PK, KFC PK, Nestlé PK, Milo PK, KitKat PK, Nido PK, Orient PK, Honda PK, Sowears, Kyro, Multidecor, Multi Interior, Euro SPC Panels, Sahara Prints UAE, Menslab Skincare, UAPP, Apex, and Felure.
Creative Strategist & PR Strategist - Infinity Studios, Digital Marketing Agency - DHA Phase 8, Lahore
(2025-02 - 2025-11)
Managed creative execution, moodboard development, shoot planning, and campaign ideation for diverse brands across food, fashion, lifestyle, and retail sectors. Developed creative directions, prepared shoot briefs, executed campaign concepts, and managed PR strategies to enhance brand visibility and audience engagement. Worked with brands including Hardee's, The Point, Seven Sides, Haryali Market, Trio By Maham, Basilco By Sarah, Shagaf Coffee, Häagen-Dazs, Zeiss, Staple, Eclat, Needles, Fitilicious, 3CR UAE, Dr Bur, Imagine, Cloud 9, and Image Est.
Additionally managed PR content and creative coordination for Hassan Raheem, developing content strategies and handling brand-facing communication to support his digital presence and campaigns.
Content Creator and Talent Hiring Assistant - YOUR HANDLEE - DHA Phase 5, Lahore
(2024-07 - 2025-01)
Developed creative strategies, brand narratives, campaign concepts, and content direction for diverse lifestyle, food, fashion, wellness, and event brands. Led ideation, storytelling, social media strategy, campaign planning, and content execution for brands and platforms including Popup Baked, Youngmei, Knorr, BeFitWithAnn, Suhoor Fest, Karachi's Common Market, FROYO, Double Shot, Desi Oven, Lulusar, FameFest, TheKimchiGirl, TheLoaf Dine-In Bakery, Coco-Cola Fest, SoulFest and more.
Content Creator & PR Executive - CLASP MEDIA - DHA Phase 5, Lahore
(2024-03 - 2024-05)
Created and managed digital content strategies while handling PR coordination for lifestyle, food, and wellness brands including Teeth And Gums, Kitchen Cuisine, Brewci, Haute Dolci, and Elxir Clinic. Managed influencer outreach, campaign communication, and content execution by translating brand objectives into clear creative directions for collaborations.
Content Creator - Jenpharm Life Sciences
(2024-05)
Producing engaging multimedia content tailored for various digital platforms to enhance audience engagement, brand visibility, and awareness for Jenpharm Life Sciences.
Campus Ambassador - Playdium (Arcade)
(2023-09 - 2024-01)
Short-term campus activation role focused on creating awareness for Playdium, an arcade entertainment brand, within the university community. Represented the brand on campus and built awareness through direct student engagement, introducing Playdium's arcade experience and encouraging participation in its offerings.
Creative, Stylist & Makeup Artist - Multiple Fashion and Lifestyle Brands
(2020-01)
Collaborated with photographers, designers, and clients to conceptualize and execute cohesive visual and styling directions aligned with artistic vision and brand requirements. Worked across editorial, campaign, and commercial projects, combining creative direction, styling, and makeup artistry to deliver visually consistent outcomes.
Social Media Manager and Photographer - FoodLab - Lahore
(2022-05 - 2022-08)
Produced engaging multimedia content tailored for various platforms to increase audience engagement and brand awareness.
Docent and Article Writer - Lahore Museum
(2023-12 - 2024-01)
Delivered engaging docent tours focusing on the cultural significance and historical context of exhibits within Lahore's local museums.
Bachelors - Cultural Studies and Communication - National College of Arts, Lahore (2022 - 2026)
Intermediate - Kinnaird College and University, Lahore (2019 - 2021)
