Moeez Ahmad

Strategic Business Data Analyst leveraging Python, IBM SPSS, and BI tools to translate complex datasets into actionable corporate insights. Proven track record of architecting data-driven solutions across supply chain optimization, financial forecasting, and corporate strategy to drive operational efficiency and resolve complex business bottlenecks.

Digital Engagement & Strategy Analyst at Make It Happen - An HR and Organizational Development Company (2022-05 – 2023-12)

• Analyzed social media performance metrics to optimize digital content strategy, successfully driving a 55% increase in online audience engagement.
• Executed A/B testing on promotional campaigns and visual assets, utilizing engagement data to target HR professionals and boost event participation rates.
• Managed cross-platform visual identity and content pipelines, ensuring data-informed alignment with broader organizational growth objectives.

Brand Ambassador at JazzCash, Pakistan (2026-04 – Present)

• Directed a grassroots digital transformation initiative to integrate Lahore's informal economy into the cashless ecosystem, successfully targeting and onboarding 15+ micro-merchants.
• Facilitated the deployment of NFC-enabled SoftPOS technology, allowing local vendors to bypass traditional hardware costs by converting existing smartphones into active card readers.
• Conducted on-ground qualitative research to identify friction points in traditional cash-only models, developing a bilingual Digital Literacy Guide that accelerated merchant adoption rates.
• Streamlined the B2B vendor onboarding pipeline for JazzCash Business, providing technical troubleshooting and digital safety briefings to ensure secure transaction environments.

BS in Business Data Analytics – FAST National University of Computer & Emerging Sciences (2028-06)