Mohammad Ilyas
Marketing Manager
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About
Performance-driven and award-winning pharmaceutical sales and marketing executive with over 20 years of success leading high-performing teams, driving revenue growth, expanding market share, and launching market-leading brands across Canada and Pakistan. Proven expertise in strategic marketing, business development, sales leadership, product launches, and stakeholder engagement.
Experience
Marketing Manager at Greeniche Health Canada (2012-12 – Present)
- Lead strategic marketing initiatives for healthcare and nutritional product portfolios.
- Develop and execute marketing strategies aligned with organizational objectives.
- Drive customer engagement initiatives to improve market penetration and brand loyalty.
Senior Marketing Manager at Otsuka Pakistan Ltd (2009-07 – 2012-09)
- Directed marketing operations for Cardiology, Neurology, Rheumatology, and specialty product portfolios.
- Managed strategic planning and execution for major pharmaceutical brands.
Business Unit Manager at Hilton Pharmaceutical (2008-04 – 2009-06)
- Led development and execution of marketing strategies and promotional campaigns.
- Managed large sales and marketing teams contributing significantly to company revenue.
Regional Sales Manager at Vanguard Pharma of Canada (2007-12 – 2008-02)
- Developed and implemented prospecting and sales campaigns for targeted healthcare markets.
- Trained and mentored Territory Sales Managers to achieve revenue objectives.
Medical Representative at GSK Canada (2006-08 – 2007-10)
- Managed territory operations across Ontario regions.
- Promoted leading pharmaceutical brands including Imitrex and Valtrex.
Medical Representative at Bristol-Myers Squibb Canada (2005-07 – 2006-07)
- Specialized in diabetes care and engaged key opinion leaders.
- Utilized data-driven territory analysis to maximize ROI.
Group Product Manager at Bristol-Myers Squibb Pakistan (2000-01 – 2005-03)
- Developed and implemented strategic marketing and promotional plans.
- Directed advertising campaigns and supervised scientific promotional materials.
Training Manager at Bristol-Myers Squibb Pakistan (1995-01 – 2000-12)
- Designed and delivered technical and sales training programs across multiple countries.
Education
MBA – Hawthorne University USA
Diploma in Business Administration – International School of Canada
PGD in Marketing, Sales Promotion & Advertising – Institute of Management Sciences Karachi
Master in Organic Chemistry – University of Karachi
