Mohammad Kashif Haq
Business Intelligence & Analytics Professional
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About
Results-driven Business Intelligence and Analytics professional with 8+ years of experience in the life insurance and financial services sector, specializing in performance analytics, business process optimization, and data-driven decision support. Proven track record of translating complex business requirements into scalable reporting solutions, enhancing operational efficiency, and supporting strategic growth initiatives across distribution channels. Experienced in stakeholder management, cross-functional collaboration, KPI development, forecasting, and digital application integration.
Adept at delivering actionable insights that improve sales performance, compliance, and customer retention in fast-paced, multinational environments.
Experience
Business Intelligence Assistant Manager – Direct Distribution & Bank Assurance - Adamjee Life Assurance - Head Office
(2019-12)
- Designed and managed dynamic performance dashboards for head office and regional leadership, enabling real-time monitoring of KPIs and business outcomes.
- Led business projection consolidation across regions to support annual planning, improving forecast accuracy and strengthening strategic decision-making.
- Delivered branch-level and advisor-level performance reporting to support daily tracking and proactive target management, contributing to improved sales productivity across regions.
- Enhanced the Agent Care digital application by integrating business segment data, increasing field staff visibility into targets and performance and improving adoption.
- Directed nationwide business target setting for promotions, conventions, and sales contests, supporting measurable revenue growth and higher agent engagement.
- Monitored validation and performance trackers to ensure policy compliance and transparency in results, reducing discrepancies and manual reconciliation efforts.
- Collaborated with Finance, HR, Administration, and IT on budget preparation, system enhancements, and operational governance, ensuring financial compliance across multimillion-PKR initiatives.
- Initiated reporting automation initiatives, reducing manual workload while improving data accuracy and availability for leadership.
- Conducted manpower performance and persistency analysis using historical data trends to inform hiring, training, and retention strategies, contributing to improved persistency ratios and retention outcomes.
- Led financial reconciliation with Finance & Accounts for promotions, bonuses, and conventions while ensuring compliance with organizational policies and timely disbursements.
- Supported large-scale corporate events, including annual sales conferences, with reporting, analytics, executive presentations, and operational coordination.
Business Intelligence Officer – Takaful Operations - Jubilee Life Insurance - Karachi, Pakistan
(2017-10 - 2019-11)
- Developed daily business performance reports and KPI monitoring systems to support executive decision-making, improving reporting efficiency.
- Conducted product sales analysis to identify growth opportunities and optimize portfolio performance, contributing to improved product mix and revenue focus.
- Designed sales incentive frameworks and operational guidelines aligned with business objectives and compliance standards, increasing sales motivation and campaign participation.
- Contributed data-driven insights during sales strategy planning sessions to refine business roadmaps and performance targets.
- Acted as liaison across departments to streamline agent operations and administrative coordination, reducing process delays and improving turnaround times.
- Supervised sales coordination activities to support nationwide initiatives and operational efficiency across multiple regions.
- Managed logistics and reporting for sales meetings, conferences, and promotional events, ensuring smooth execution and stakeholder satisfaction.
- Participated in process improvement initiatives to enhance operational standards and compliance, reducing operational gaps and errors.
Senior Executive – Operations - TPL Holdings - Head Office
(2014-10 - 2017-09)
- Implemented SOPs for customer service, quality assurance, and complaint management functions, improving service consistency and reducing complaint resolution.
- Managed operational support including alarm monitoring systems, installation coordination, and customer training, enhancing service delivery efficiency.
- Designed Excel-based MIS dashboards for daily reporting, performance tracking, and operational analysis, reducing manual reporting effort and improving decision-making visibility.
Operations Support - GIS Navigation (Telenor Activity)
(2016-10 - 2016-12)
- Provided real-time navigation and operational support to field teams.
- Conducted feedback sessions and managed issue resolution processes to improve service efficiency.
Education
MBA - HR Management - DADABHOY INSTITUTE OF HIGHER EDUCATION, Karachi (2015 - 2015)
Bachelor in Commerce - Commerce - Karachi University, Karachi (2012 - 2012)
HSC - Computer Science - NATIONAL GOVT. COLLEGE, Karachi (2008 - 2008)
SSC - Computer Science - DEFENCE FOUNDATION SCHOOL, Karachi (2005 - 2006)


