Mohsin Waheed

Results-driven SEO Specialist and WordPress Developer with 4+ years of experience helping businesses grow their online presence, organic traffic, and website performance. Experienced in technical SEO, ON-page optimization, and developing high-performance WordPress websites and Shopify stores focused on speed, user experience, and search engine visibility. Proven track record of improving search rankings, optimizing Core Web Vitals, and delivering scalable digital solutions for international clients across the USA, UK, Middle East, and Asia.

Web Developer & SEO Specialist at ZELIEE IT SOLUTIONS (2023-03 – 2026-05)

• Designed and developed high-performance, responsive websites, improving user engagement and retention across multiple client projects.
• Built advanced WordPress solutions including custom themes, ACF fields, REST API integrations, custom post types, and Elementor Pro templates.
• Improved Core Web Vitals and reduced page load time from 4+ seconds to under 1.2 seconds, achieving 90+ Lighthouse performance scores.
• Developed custom interactive components for E-Commerce platforms, increasing checkout conversion rates by 14–22% through CRO-focused enhancements.
• Implemented website maintenance systems, analytics tracking dashboards, and security optimizations for long-term performance and stability.
• Collaborated with SEO strategies and supported organic growth initiatives across international client projects.
• Led and mentored a small SEO team, managing task execution and ensuring quality delivery across multiple campaigns.

SEO Specialist at MIU MEDICAL (2022-04 – 2024-02)

• Led end-to-end SEO strategy including advanced keyword research, competitor gap analysis, and content optimization to drive sustainable organic growth.
• Increased organic traffic by 120% within 8 months through topical authority building and content clustering strategies.
• Identified and resolved critical technical SEO issues including crawl depth, indexing errors, broken links, schema implementation, and keyword cannibalization.
• Improved search rankings & GMB Listing by optimizing on-page elements, internal linking structure, and site architecture.
• Developed and executed scalable Off-Page link-building strategies, acquiring high-authority backlinks and strengthening domain authority.
• Leveraged tools such as SEMrush, Ahrefs, Google Analytics (GA4), and Google Search Console to monitor performance and refine SEO campaigns.

Marketing & Web Developer at BYTECORE TECHNOLOGIES (2022-08 – 2024-09)

• Developed and optimized high-performance WordPress websites using custom themes, ACF, and performance optimization techniques (90+ Lighthouse scores).
• Built and customized Shopify stores with a focus on user experience, conversion optimization, and responsive design.
• Executed SEO strategies including on-page optimization, technical audits, and content structuring to support organic growth.
• Managed digital marketing campaigns and created high-converting creatives, improving campaign performance and user engagement across multiple projects.

Ecommerce Specialist (Amazon & Shopify) at ENABLERS (2021-03 – 2022-04)

• Managed Amazon FBA listings including keyword optimization, title structuring, backend attributes, and A+ content enhancements.
• Conducted product research, competitor analysis, and PPC optimization to improve product visibility and ranking.
• Built and optimized Shopify stores with a focus on user experience, conversion rate optimization.
• Improved product listing performance and contributed to increased sales through data-driven optimization strategies.

Bachelor of Science in Software Engineering (BSSE) – AUST (2018 – 2022)