Mubashir Alam

Results-driven Social Media Manager with 3+ years of experience in content strategy, community management and digital growth. Experienced in managing multiple social media accounts, creating platform-specific content, and using data to improve reach, engagement and monetization performance. Skilled in content planning, short-form video, copywriting and audience engagement across Facebook, Instagram, TikTok, YouTube and emerging platforms.

Facebook & Social Media Monetization Expert - Freelance / Remote

(2023)

• Manage 150+ monetized Facebook pages across multiple niches, handling content planning, publishing, optimization and audience engagement.
• Develop and execute content strategies to improve reach, engagement, page growth and monetization performance.
• Create platform-appropriate posts, captions, visual concepts and short-form content based on audience behavior and content performance.
• Use Meta Business Suite, analytics and platform insights to track results, identify opportunities and refine content decisions.
• Manage multiple pages and campaigns simultaneously while maintaining consistent publishing schedules and content quality.
• Work with local and international clients, coordinating content requirements, approvals and delivery in remote workflows.

Social Media Manager - Freelance / Remote

(2021)

• Manage social media accounts across Facebook, Instagram, TikTok, YouTube and other platforms.
• Create content calendars, posts and engaging visual assets using Canva.
• Write captions and adapt messaging for different platforms and target audiences.
• Support community engagement and audience interaction to strengthen page activity and relationships.
• Coordinate with clients and teams for content approval, publishing and campaign execution.
• Review performance reports and optimize content based on reach, engagement and audience response.

Intermediate (Commerce) - Commerce - Board of Intermediate Education Karachi (BIEK) (2022)