Muhammad Abdullah

Dedicated Senior SEO Specialist with a proven track record of driving digital success through a multifaceted skill set encompassing off-page SEO, on-page SEO, technical SEO, and local SEO strategies. With a passion for staying updated on the latest SEO trends, algorithms and 3 years of hands-on experience, I have consistently delivered measurable results and elevated online visibility for clients and organizations.

Senior SEO Executive at KONEXT (2021-05 – Present)

• Developed and executed comprehensive SEO strategies to improve organic search rankings and drive website traffic.
• Conducted in-depth keyword research and analysis to identify high-impact keywords and trends.
• Implemented on-page and off-page SEO techniques to enhance website visibility and domain authority.
• Led a team of SEO specialists, providing guidance, training, and performance evaluations.
• Collaborated with cross-functional teams, including content writers and developers, to ensure SEO best practices were integrated into website content and structure.
• Utilized tools such as Google Analytics, Google Search Console, and SEO software to track, analyze, and auditing website performance.
• Prepared detailed reports on SEO metrics, including keyword rankings, organic traffic, and conversion rates.
• Presented findings and recommendations to senior management for informed decision-making.
• Conducted website audits to identify technical issues affecting SEO performance.
• Implemented technical SEO optimizations, including site speed improvements, mobile-friendliness enhancements, and schema markup.
• Collaborated with content teams to create SEO-driven content plans and optimize existing content.
• Ensured content adhered to SEO best practices, including keyword optimization, internal linking, and user intent alignment.
• Acted as a primary point of contact for clients, maintaining strong client relationships.
• Provided regular updates on SEO progress, discussed strategies, and addressed client concerns.
• Increased organic search traffic within the first year, resulting in substantial revenue growth.
• Successfully secured top rankings for critical industry keywords, driving high-quality leads.
• Received recognition for outstanding performance and contributions to the company's SEO department.
• Conducted extensive keyword research to identify high-potential keywords for client websites.
• Analyzed keyword competition and search volume to inform content strategies.
• Implemented on-page SEO best practices, optimizing meta tags, headers, and content for improved search engine visibility.
• Conducted regular content audits and recommended SEO enhancements.
• Executed off-page SEO strategies, including outreach and relationship building with authoritative websites.
• Acquired high-quality backlinks through guest posting and content partnerships.
• Managed technical SEO aspects such as XML sitemap configuration, robots.txt file optimization, and 301 redirects.
• Collaborated with the development team to resolve technical SEO issues.
• Optimized Google My Business listings for local clients, ensuring accurate business information.
• Managed online citations and business directories to improve local search rankings.
• Utilized tools like Google Analytics and SEO software to track website traffic and user behavior.
• Prepared detailed monthly SEO reports with key performance metrics and actionable recommendations.
• Collaborated with content writers to create SEO-friendly content aligned with target keywords.
• Monitored content performance and adjusted strategies based on data insights.
• Maintained regular communication with clients, providing updates on SEO progress and discussing future strategies.

Junior SEO Executive at Excite Brand (2020-06 – 2021-05)

• Collaborated with senior SEO specialists to perform keyword research and analysis, identifying high-potential keywords for client websites.
• Assisted in on-page SEO optimization, including meta tag implementation, content optimization, and internal linking strategies to improve website rankings.
• Conducted competitor analysis to identify opportunities and gaps in client industries, contributing to the development of tailored SEO strategies.
• Participated in off-page SEO efforts, including link prospecting, outreach, and building relationships with industry influencers to acquire quality backlinks.
• Assisted in technical SEO audits, identifying and resolving issues related to site speed, mobile-friendliness, and crawlability.
• Generated reports on website performance using tools such as Google Analytics and SEO software, providing insights and recommendations for improvement.
• Stayed updated on SEO trends and algorithm changes through continuous learning and attending relevant seminars and webinars.

SEO Trainee at Excite Brand (2020-03 – 2020-06)

• Collaborated with senior SEO specialists to perform keyword research and analysis, identifying high-potential keywords for client websites.
• Assisted in on-page SEO optimization, including meta tag implementation, content optimization, and internal linking strategies to improve website rankings.
• Conducted competitor analysis to identify opportunities and gaps in client industries, contributing to the development of tailored SEO strategies.
• Participated in off-page SEO efforts, including link prospecting, outreach, and building relationships with industry influencers to acquire quality backlinks.
• Assisted in technical SEO audits, identifying and resolving issues related to site speed, mobile-friendliness, and crawlability.
• Generated reports on website performance using tools such as Google Analytics and SEO software, providing insights and recommendations for improvement.
• Stayed updated on SEO trends and algorithm changes through continuous learning and attending relevant seminars and webinars.

BS in Computer Science – Lahore Leads University, Lahore (2017 – 2021)

Inter in Computer Science – Govt Islamia College Civil Lines, Lahore (2015 – 2017)

Matric in Computer Science – Allama Iqbal High School, Lhore (2013 – 2015)