Muhammad Alam

Motivated digital marketing fresher with strong interest in social media marketing, performance advertising, and brand growth. Skilled in Canva-based content creation, Shopify store setup, and practical learning of Meta Ads and Google Ads campaigns. Familiar with SEO fundamentals and digital content strategies.

Eager to start a career in a results-driven marketing role where I can apply creative and analytical skills to support business growth. Quick learner with strong attention to detail and execution mindset.

Freelance Digital Marketing & Design - Self-Employed

(2025-01)

• Managed Meta Ads campaigns (Facebook & Instagram) including campaign setup, audience segmentation, retargeting, and conversion optimization
• Executed Google Ads campaigns (Search, Display & YouTube) with focus on lead generation and performance tracking
• Applied A/B testing for ad creatives, headlines, and landing pages to improve CTR and conversion rates
• Optimized campaigns using key performance metrics including CTR, CPC, CPA, CPM, and ROAS
• Conducted keyword research and implemented search intent targeting for Google Ads campaigns
• Built and refined audience targeting strategies using interests, demographics, and custom/lookalike audiences
• Monitored and improved campaign performance through continuous optimization and budget allocation
• Developed and tested ad copies, creatives, and hooks to increase engagement and conversion efficiency

Digital Marketing Intern - Rhombix Technologies

• Created social media posts, banners, and marketing creatives using Canva for client campaigns
• Developed content for digital marketing campaigns across multiple brands
• Assisted in website updates and content management using HTML, CSS, and WordPress
• Ensured brand consistency across all digital platforms and marketing materials
• Supported campaign execution by coordinating with design and marketing teams
• Worked on promotional content creation for social media and brand communication

Videography & Content Production - Ayat Perfumes

• Produced product photography and videography for perfume brand campaigns
• Edited short-form video content for social media reels and promotional use
• Created visually engaging content focused on branding and product presentation
• Managed content optimization for Instagram reels and brand visibility

Bachelor of Science (B.S.) - Computer Science - Virtual University of Pakistan (2025-12)