Muhammad Alian

Hi I am Business Analyst and with background of Marketing . With combination of both of these I am happy to convert the data into actionable results that help companies in long term as well as short term

MTO Operations at Shifa International Hospital (2025-12 – Present)

Managing operational activities and regulatory compliance

• Assisted in managing day-to-day operational activities, ensuring smooth workflow and timely task execution across departments.
• Conducted research on multiple ongoing projects and identified potential suppliers for Shifa's sister companies, contributing to efficient sourcing decisions.
• Managed and organized regulatory documentation for DRAP compliance, ensuring accuracy and adherence to required standards.

Marketing And Merchandizing Associate at MG Apprel (2025-02 – 2025-08)

Coordinating international buyer communications and supply chain management

• Coordinated communication and follow-ups with a France-based buyer, handling over 50+ email correspondences weekly to ensure timely approvals and smooth operations.
• Tracked and updated 100+ sample and parcel deliveries, ensuring on-time completion and maintaining accurate shipment
• Collaborated with internal teams for costing, material pricing, and fabric data collection, improving pre-production efficiency.

MTO at Top Edge Technology (2024-08 – 2024-09)

App and game store optimization research

• Conducted Research For 8 Applications and 8 Games across 10+ languages.
• Sucessfully set up 100 Store listings including Icons, Screenshots , Short Descriptions and Long Descriptions.
• Successfuly optimized store listings with an 80% Success Rate.

Marketing Intern at MG Apparel (2024-08 – 2024-09)

Website optimization and competitor analysis

• Conducted in-depth competitor analysis, identifying 3 key market trends that led to a 15% increase in customer engagement.
• Optimized the MG Naturals website using Hotjar, which resulted in a 20% reduction in bounce rate and a 12% increase in average session duration.
• Analyzed website performance and identified areas for improvement, contributing to a 10% increase in conversion rate.

Digitital Marketing Intern at Byte Technologies (2023-06 – 2023-07)

Social media campaigns and content creation

• Designed and implemented comprehensive social media campaigns across platforms including Facebook, Instagram, and LinkedIn, resulting in a 35% increase in brand awareness and a 20% boost in user engagement.
• Created engaging and visually appealing content, including graphics, videos, and blog posts, leading to a 40% increase in social media followers and a 25% rise in website traffic.
• Utilized Google Analytics to track and analyze performance metrics, optimizing campaigns based on data-driven insights and Improved overall ROI of social media efforts by 30%.

Chief Of Staff at Visionary Diplomats Model United Nation (2023-10 – 2024-09)

Event organization and team supervision

• Achieved over 50,000 impressions on social media platforms, boosting conference registrations by 20%
• Conducted weekly meetings, improving task completion rates by 30%.
• Maintained a 95% on-schedule rate for all sessions.
• Supervised 6 teams, each with 4-6 members, ensuring smooth inter-departmental coordination.

Director PR and Marketing at Youth Model United Nations (2023-08 – 2023-09)

PR campaigns and social media management

• Increased event visibility among target demographics by 40%.
• Developed and executed PR campaigns, reaching more than 3000 potential attendees..(Got Best Team award)
• Oversaw social media accounts, growing follower count by 50% within 6 months.

Active Member at Sukkur IBA Student Council (2021-02 – 2021-05)

Event planning and execution

• Planned and executed a farewell event attended by over 500 students and faculty members.
• Implemented new event management strategies, improving efficiency by 30%
• Resolved 5 on-the-spot issues, maintaining a seamless event experience for all attendees.

Active Member at University Sports Society (2020-09 – 2020-12)

Sports event planning and management

• Assisted in planning and executing 10 sports events, attracting over 500 participants and spectators
• Improved event outcomes by ensuring effective communication and collaboration, resulting in a 40% increase in event success rates.
• Managed logistics, scheduling, and resources for 10 sports events, ensuring all aspects were covered efficiently.

Master of Science in Business Analytics – FAST- National University of Computer and Emerging Science (2025-02 – 2025-08)

Bachelors in Business Administration (Marketing) – Institute of Business Administration (2020-09 – 2024-07)