Muhammad Amir

Senior SEO Manager with 7+ years of experience architecting organic growth strategies for global brands across Google, AI Overviews, ChatGPT, Perplexity, and Claude. Proven record of scaling websites from zero to 1M+ monthly visitors, delivering 40–60% traffic uplifts, and driving measurable revenue growth. Deep expertise in Technical SEO, Semantic SEO, and eCommerce SEO, alongside the emerging disciplines of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Optimization (AIO).

Experienced in building and leading cross-functional SEO teams from the ground up and engineering brand visibility inside the AI-generated answers that 800M+ weekly users now rely on.

Senior SEO Specialist - Beyond Apps Group - Lahore, Pakistan

(2026-05)

• Lead technical SEO, keyword research, on-page optimization, and link-building initiatives to improve search rankings and drive organic traffic growth.
• Deliver data-driven SEO audits, content strategy, and performance analysis to increase online visibility and generate quality leads.

Head of SEO - GrowSofTec - Greater London, UK (Remote)

(2025-06 - 2026-05)

• Lead organic search strategy across large-scale web properties spanning 5M+ pages, uniting technical excellence, content authority, and AI-era visibility.
• Achieved 40% organic traffic growth through full-funnel SEO strategy and 20% uplift in conversion rate by aligning search intent with on-site experience.
• Improved CTR by 30% via structured data and schema markup, strengthening eligibility for Google AI Overviews, AEO, and GEO placements.
• Drove 25% organic eCommerce revenue growth through platform-specific optimization on large product catalogs.
• Built AI crawler management protocols (GPTBot, ClaudeBot, PerplexityBot) and llms.txt configurations; resolved crawl inefficiencies across millions of pages.

SEO Manager - Crushing Talents - Lahore, Pakistan

(2024-04 - 2025-06)

• Led end-to-end SEO strategy for an eCommerce-focused agency, combining semantic SEO with AI-era optimization.
• Drove 60% organic traffic uplift through entity-based keyword clustering and topical authority architecture.
• Improved user engagement by 15% and reduced bounce rate by 40% using GA4 and Search Console full-funnel reporting.
• Boosted local search visibility by 50% for multiple clients through Google Business Profile optimization; mentored junior SEO specialists.

SEO Team Lead - WBM - Lahore, Pakistan

(2021-12 - 2024-03)

• Founded and scaled the SEO department from the ground up, building a high-performing cross-functional team of specialists, writers, and link builders.
• Scaled organic reach to 1M+ unique monthly visitors within 2 years; grew organic traffic by 50% through site architecture and semantic topic clustering.
• Improved indexing efficiency by 30% via crawl budget management and technical SEO overhaul.
• Elevated keyword rankings by 40% across multiple industries through strategic content optimization.

SEO Executive - ilmkidunya.com - Lahore, Pakistan

(2019-01 - 2021-11)

• Delivered organic SEO growth for one of Pakistan's leading education platforms.
• Boosted organic rankings by 35% through on-page SEO, metadata optimization, and Core Web Vitals improvements.
• Increased local search traffic by 50% via Google My Business and structured local schema.
• Generated a 20% increase in organic leads through affiliate marketing and link-building campaigns.

MS - Computer Science · Minor: Artificial Intelligence - Riphah International University (2023-08 - 2025-07)

Digital Marketing Certificate - Illinois Institute of Technology (2025-02 - 2025-12)