Muhammad Arif

A highly strategic and field-hardened Zonal Sales Manager with 14 years of robust experience in Karachi's General Trade (GT) retail and wholesale markets. Proven track record of managing a massive field force (34+ team members) and retaining strong distributor equity worth millions based on personal goodwill, flawless claim management, and cash-cycle optimization. Expert in market penetration, territory mapping, and driving high-volume sales for personal care and FMCG brands even during heavy wholesale market inflation and economic crises.

Zonal Sales Manager - Sarwana & Sohzsihm Pvt Ltd - Karachi – GT (Retail & Wholesale)

(2023-01)

• Large Team Leadership: Directly leading, training, and mentoring a high-performing field force of 29 Sales Representatives and 5 Field Supervisors across Karachi.
• Distributor Network Control: Successfully managing commercial relations and operations of 6 active Zonal Distributors, including Karachi's largest wholesale hub (Jodia Bazaar).
• Distributor Retention & Equity: Maintained zero distributor attrition by resolving market conflicts, handling complex claim settlements, and utilizing strong personal face value to secure continuous distributor investment.
• Multi-Brand Growth: Driving secondary target achievements SKU and variant-wise for three key brands: English Care (Personal Care), Markhor, and Tag Insecticide.
• Field Execution: Conducting joint market visits with supervisors to maximize productive calls, improve strike rates, and eliminate zero-booking days.

Field Manager - Sarwana & Sohzsihm Pvt Ltd - Defence, Clifton, Society, Mehmoodabad, Old City & Wholesale

(2021-01 - 2022-12)

• Accelerated Revenue Growth: Achieved an exceptional 37% sales volume growth in the 1st year through rigorous SKU-wise market penetration.
• Territory Optimization: Developed efficient Permanent Journey Plans (PJP) for sales representative to minimize transit time and maximize retail outlet coverage.
• Market Intelligence: Conducted joint field audits with the NSM and RSM to analyze competitor trade schemes, pricing cuts, and market gaps.

City Sales Manager - Werrick Health Care - South/West Karachi & Balochistan Coastal Belt

(2016-10 - 2020-12)

• Cross-Border Market Management: Managed retail sales and sub-distribution operations across premium Karachi sectors and the strategic Balochistan coastal belt (Hub, Gwadar, etc.).
• Target Allocation: Maintained daily and weekly secondary sales tracking to align team efforts with monthly national targets.

Sales Representative - CKD Pharmaceuticals - Malir, Shah Faisal, Landhi, Korangi, D.H.A, Gulshan

(2012-01 - 2016-12)

• Ground-Level Retail Mastery: Spent 4 years building deep relationships with thousands of retailers across major Karachi town sectors, establishing a solid baseline in order booking.

Associate Degree of Arts - Arts - Shah Abdul Latif University (SALU), Khairpur

Intermediate - Pre-Engineering - BISE Sukkur

Matriculation - BISE Sukkur