Muhammad Atif

Results-driven Sales & Business Development professional with 15+ years of progressive experience across FMCG (dairy, beverages, snacks) and Telecom sectors in Pakistan. Proven track record of driving territory revenue growth, expanding retail & distribution networks, building high-performance teams, and executing trade marketing strategies. Skilled in key account management, distributor ROI optimization, market intelligence, and competitive analysis.

Adept at managing multi-city territories, coaching field teams, and delivering measurable ROI. Seeking senior leadership roles in Pakistan and the GCC / Middle East region.

Sales Manager - Nobuko Japan Automotive - Rahim Yar Khan

(2026-08)

• Lead and manage a 12-member Business Development Executive (BDE) sales team, driving daily sales activities, market coverage and customer acquisition.
• Develop and execute B2B sales strategies for Japanese used vehicles, targeting non-direct-importing car dealers and automotive businesses across major cities of Pakistan.
• Identify and develop new dealer networks and business opportunities to expand the company's market presence and sales volume.
• Manage the complete sales cycle, including prospecting, dealer engagement, quotations, vehicle selection, negotiation, order processing and customer follow-up.
• Monitor individual BDE performance through daily sales tracking, monthly targets, attendance and productivity reports.
• Conduct regular performance reviews and provide coaching, guidance and sales support to improve team productivity and target achievement.
• Coordinate with internal teams regarding vehicle availability, auction purchases, FOB/C&F pricing, freight, shipment and customer requirements.
• Build and maintain strong relationships with automotive dealers, showroom owners and business partners to generate repeat and referral business.
• Analyze market trends, customer requirements and competitor activities to identify new sales opportunities and market expansion areas.
• Prepare and present sales performance reports, forecasts and business updates to senior management.

Business Development Manager - Engro Foods Limited - Rahim Yar Khan & Sadiq Abad, Pakistan

(2024-01 - 2026-08)

• Spearheaded business development for the complete dairy & beverage portfolio across assigned multi-city territory, achieving consistent primary & secondary sales targets.
• Managed and mentored distributor sales representatives; ensured flawless in-market execution, 100% outlet coverage compliance, and adherence to trade-marketing standards.
• Developed and implemented annual, quarterly, and monthly business plans; monitored stock cover, distributor ROI, and performance KPIs for two territory distributors.
• Planned and executed high-impact in-store visibility drives, consumer promotions, price-off schemes, and POSM deployment to maximize offtake and brand equity.
• Conducted regular market intelligence surveys and competitor analysis; provided pricing, pack-mix, and promotional recommendations to senior management.
• Drove retail & distribution network development by engaging and training franchise staff, expanding numeric distribution across general and modern trade channels.

Business Development Manager - Engro Foods Limited - Rahim Yar Khan & Sadiq Abad, Pakistan

(2024-01 - 2026-08)

Key Achievements

• Delivered 20% year-over-year territory sales growth within the first 12 months.
• Activated 150+ new retail outlets and 15 HoReCa accounts, significantly expanding numeric distribution footprint.
• Strengthened retailer relationships through structured market visits and trade engagement programs, boosting off-take and brand visibility in key channels.
• Ensured 100% compliance with safety and quality standards across all distribution touchpoints, resulting in zero penalties or product recalls.

Territory Sales Supervisor - Jazz Telecommunication - Rahim Yar Khan, Pakistan

(2019-08 - 2020-12)

• Collaborated with internal and external stakeholders to achieve regional sales targets; drove business growth through structured retail development and distribution management.
• Conducted daily market visits, spot-checks, and retail audits to ensure stock availability and in-market execution quality across assigned territory.
• Focused on Retail Enablers and KPIs: Recharge, Gross Ads (pre & postpaid), JazzCash (DR/Cash-In/M-Wallet), Mobile Broadband (MBB), and Active Retail Base metrics.
• Led training & development initiatives for field sales force; prepared and implemented variable trade rebate budgets for all brands at area level.
• Drove numeric expansions and executed new product launches; monitored distribution KPIs and devised plans to improve distribution costs and efficiencies.
• Managed ROIs, primary & secondary targets, and distribution controls across franchises and retail channels.

Territory Sales Supervisor - Jazz Telecommunication - Rahim Yar Khan, Pakistan

(2019-08 - 2020-12)

Key Achievements

• Recognized among the Top 10 Territory Sales Supervisors for Jazz in the South Region (2020).
• Ranked in the Top 15 TSS performers in the Maverick Competition (Q4 2020).
• Won the Jazz Sajao Shop Competition 2020, demonstrating excellence in retail branding and execution.

Territory Sales Manager - Engro Foods Limited - Sadiqabad, Khan Pur & Zahir Peer, Pakistan

(2016-01 - 2017-08)

• Achieved annual and monthly volume & revenue targets across a multi-city territory covering Sadiqabad, Khan Pur, and Zahir Peer.
• Drove business expansion into existing and new geographies; executed new product and brand launches with strong in-market impact.
• Executed trade marketing initiatives and deployed merchandising assets; ensured effective utilization of trade budgets to maximize sales ROI.
• Maintained continuous deployment of human and material resources to deliver distribution objectives; ensured key account channel placement and sale agreements.
• Prepared, maintained, and serviced distribution routes to maximize productivity and profitability; ensured compliance with safety and operating standards at all times.

Territory Sales Manager - Engro Foods Limited - Sadiqabad, Khan Pur & Zahir Peer, Pakistan

(2016-01 - 2017-08)

Key Achievements

• Successfully relaunched Olper's Milk with new Eco Line Pack, driving category growth.
• Grew Tarang market share from 75% to 85% in Sadiqabad (2016).
• Achieved market leadership in UHT category in Sadiqabad, growing share from 29% to 53% (2016).
• Gained rural development leadership in tea liquid segment across the territory.
• Delivered the highest-ever value & volume achievement in Khan Pur town.

Business Development Officer - Engro Foods Limited - RYK & Sadiq Abad, Pakistan

(2015-06 - 2015-12)

• Managed the regional distribution network and monitored customer representative performance to ensure adherence to sales targets and service quality.
• Conducted daily market visits to verify product availability, monitor competitor activity, and drive personal involvement in direct sales initiatives.

Business Development Officer - Engro Foods Limited - RYK & Sadiq Abad, Pakistan

(2015-06 - 2015-12)

Key Achievements

• Achieved numeric increase in active outlets and met assigned value sales targets.
• Grew Engro Foods brand market share from 65% to 75% in assigned territory.
• Selected as Research Auditor to identify and rectify operational weaknesses across multiple territories.

Territory Sales Supervisor - PepsiCo — Lays (PCI Snacks Division) - Pakistan

(2013-01 - 2015-05)

• Implemented Annual Operating Plans (AOP) using KPIs: Productivity, Drop Size, VPO, and SKU per Call.
• Ensured product range availability across distribution and trade channels; maintained FIFO discipline in warehouses and implemented planograms on racks and shelves.
• Conducted on-route coaching sessions, managed SKU-wise stock requirements, and kept the market clean of expiry and damaged units.
• Monitored competitor business activities and kept senior management informed of market dynamics in real time.

MNP Executive - Warid Telecom - Rahim Yar Khan, Iqbalabad & Zahir Peer Territories

(2011-11 - 2012-12)

• Led a 10-member MNP team focused on converting competitor subscribers to Warid across assigned territories.
• Successfully completed the MNP project, acquiring 2,400 new connections within 12 months.

Territory Sales Officer - Metologix

(2009-12 - 2011-12)

• Achieved annual volume and revenue targets; executed capacity building initiatives for sustainable business growth; provided 24/7 after-sales troubleshooting support.

Territory Sales Officer - Metologix

(2009-12 - 2011-12)

Notable Projects

• Successfully completed Tarang Re-Launch campaign, Engro Foods survey tagging, Whole Sale Dhamaka Offer rollout, and MNP project for converting key accounts to Warid.

MBA - Sales & Marketing - Islamia University Bahawalpur (IUB)