Raza Syed

Results-driven sales leader with 8+ years of progressive experience across paint and building-materials industries, currently leading regional sales and operations at a top-tier cement manufacturer. Consistent record of exceeding revenue and market-share targets, scaling distributor and dealer networks, and building high-performing sales teams. Strong command of CRM-driven sales management, channel strategy, forecasting, and key-account relationship building, translating market intelligence into actionable go-to-market strategies that deliver measurable business impact.

Regional Head – South at Maple Leaf Cement (2026 – Present)

• Lead regional sales and operations for the South region, driving achievement of revenue and market-share targets across the White Cement Division.
• Manage distributor networks, dealer relationships, and key accounts to strengthen regional market presence.
• Develop and implement regional sales strategies aligned with company objectives and growth targets.
• Supervise and coach the regional sales team to improve performance, productivity, and customer engagement.

Sales Manager – South at Kaizen Paints (2024 – 2026)

• Developed and implemented sales strategies that consistently met and exceeded business goals.
• Led, mentored, and motivated the sales team to achieve individual and collective targets.
• Built and maintained strong relationships with key customers and stakeholders.
• Monitored competitor activity and adjusted sales strategy accordingly to protect and grow market share.
• Identified target markets and analyzed industry trends to uncover new sales opportunities.

Assistant Sales Manager at Nippon Paint Pakistan (Pvt) Ltd (2022 – 2024)

• Collaborated with the Sales Manager to develop and implement effective regional sales strategies.
• Assisted in setting sales targets and objectives in line with company goals.
• Monitored and analyzed sales performance against targets, delivering data-driven recommendations for improvement.

Sales Executive at Nippon Paint Pakistan (Pvt) Ltd (2019 – 2022)

• Conducted market research to identify potential clients and sales opportunities.
• Generated leads through cold calling, networking, and referrals.
• Built and maintained strong client relationships by understanding their needs and preferences.

Commercial Development Associate at Nippon Paint Pakistan (Pvt) Ltd (2018 – 2019)

• Conducted in-depth market research to identify potential business opportunities.
• Analyzed market trends, competitor activity, and industry developments.
• Provided insights and recommendations based on market analysis to support commercial planning.

Bachelor of Business Administration in Marketing – Sukkur IBA University (2014 – 2018)