Muhammad Hammad

Creative professional with 7+ years of experience in global eCommerce and SaaS companies, leading successful campaigns, optimizing Amazon visuals, and ensuring brand consistency across digital platforms. Strong command of Adobe Creative Suite, Figma, and AI tools including Imagen, Ideogram, ChatGPT, Flux, Sora, and Veo—leveraging them to craft high-impact, future-ready visuals. Deep understanding of audience behavior and design trends, with a track record of delivering content that drives engagement and results.

Process-oriented leader, skilled in building SOPs, mentoring creative teams, and streamlining workflows to enhance cross-functional efficiency.

Creative Manager - PureSquare - Gaditek

(2024-03 - 2025-07)

• Lead the creation of high-quality visual assets (static & animated), to support cybersecurity awareness and marketing initiatives.
• Manage and delegate design projects for various teams and child products.
• Ensure brand consistency across all visual communication channels, including Web and App interfaces, and PPC adverts
• Helped increasing brand searches and engagement by 2% every month.
• Provide clear and actionable design direction and feedback for key visuals, and animation projects.
• Develop and maintain design style guides and brand assets.
• Partner with marketing and product teams to create impactful visuals, including PPC adverts, landing pages, and animation.
• Implementing the use of Generative AI for assets creations.
• Manage external agency, providing them with creative briefs and guidance for design campaigns and brand communications.
• Mentor the overall team by providing guidance, fostering professional growth, and ensuring that all members are aligned with the creative vision and objectives.
• Played a key role in launching their new App feature, Dark Web Monitoring, by designing the landing page and social media assets, contributing to a strong user turnout.
• Collaborated on their Crypto initiative, helping users understand how VPN services enhance crypto trading.
• Led the creation of an Anniversary campaign that spanned multiple platforms, driving a 5% increase in revenue, particularly through Affiliates and PPC strategies.
• Delivered visuals for their highly anticipated BFCM 2024 campaign, which achieved record-breaking results.
• Established SOPs for the design team to streamline collaboration with other departments, ensuring timely responses and deliverables.

Design Lead - Olive Digital - Eplanet

(2023-08 - 2024-02)

• Develop and deliver high-quality creative assets for international clients, ensuring alignment with brand identity and market expectations.
• Lead the creative direction of projects, ensuring all design elements align with the overall strategy and client objectives.
• Generate and present multiple concepts for logos, book covers, and web UIs, offering diverse creative options.
• Collaborate with account managers and cross-functional teams to accurately capture client requirements and integrate user experience.
• Mentor and guide junior designers, enabling skill development and continuous improvement within the team.
• Review and provide feedback on design drafts, ensuring the final output meets high standards of quality and creativity.
• Stay updated on design trends and incorporate innovative approaches to maintain a competitive edge.
• Oversee the entire design process from concept to final delivery.
• Helped achieving the eBook writer's sales with the compelling book cover designs.
• Created social media posts and website banners that have generated a 5% increase in revenue for the clients like 'The Ghostwriting Company', 'AMZBookPublishing Company', 'GotoDirect'.
• Had worked on the homepage revamp of GotoDirect website with the touch of modern design elements that turned out very well received by the users increasing user experience, and sales.

Creative Design Lead - AMZ One Step

(2020-08 - 2022-02)

• Thoroughly study project questionnaires and create detailed visual guides and image plans for the team.
• Oversee quality assurance during photoshoots and conduct check-ins with photographers to deliver fully polished product shots.
• Craft compelling content for each image and banner that aligns with the brand's tone and messaging.
• Engage in regular one-to-one sessions with individual team members to provide guidance, set clear expectations, and ensure they have the necessary resources and direction to succeed.
• Effectively assign tasks to the team, ensuring efficient workflow, timely delivery, and balanced workloads.
• Collaborate closely with account managers to gain a deeper understanding of client needs and expectations, maintaining stronger relationships and better project outcomes.
• Lead meetings with higher management to align on department goals and contribute to the overall growth of the company.
• Perform careful quality assurance of designers' final submissions, ensuring they are at the standard we require before delivering.
• Track the changes, figure out why mistakes or delays happened and course correct to avoid repeating them again.
• Introduced quality assurance checkpoints across the design cycle, significantly reducing revision loops and delivery delays.
• Initiated and documented SOPs for design and feedback workflows, improving interdepartmental coordination and asset turnaround speed.
• Partnered with sales and account managers to translate client briefs into actionable creative plans, improving satisfaction and upsell opportunities.

Manager Creatives & Brand Communications - Oraaq Digital - Seraat Ventures

(2023-05 - 2023-08)

Worked with a startup focused on providing POS solutions for SMBs, where I supported brand communication through social media and website content. Collaborated closely with leadership to align creative messaging with marketing goals and helped streamline visual output across digital platforms.

Co-Founder & Design Lead - Hover Designs

(2022-02 - 2023-04)

Co-founded and led a design-focused startup providing visual content solutions for international eCommerce clients, with a strong emphasis on Amazon product images, A+ content, and storefront design. Collaborated closely with partners and clients to deliver high-conversion visuals tailored to diverse brand styles and marketplace requirements.

Amazon eCommerce Designer - AMZ One Step

(2019-09 - 2020-07)

• Create Amazon product images, A+ content and Storefronts that are optimized for search visibility and conversion.
• Compile, analyze and synthesize data to create a design direction which will improve product listings & sales performance.
• Showcase real-life image manipulation and product visualisation capabilities, to illustrate key features and benefits of product.
• Create infographics, how to use a particular product so the customer is better able to know what they are purchasing.
• Choose color palettes that are relevant or complementary to the mood and brand tone of product.
• Craft expertly selected typography to enhance visual communication, ensuring that messaging is clear, compelling, and consistent
• Provide proactive support and coordination during product photoshoots, ensuring that all visual elements are captured to meet the highest standards of quality and relevance.
• Maintain effective communication with clients and KAMs, ensuring alignment with their vision and expectations.
• My designed Listing images, A+ content and Storefronts improved product visibility and engagement.
• High-quality lifestyle imagery and infographics tailored to target audiences increasing the sellers' business.
• Contributed in the company's portfolio to win big clients from the exhibitions impacting revenue growth by 25%.
• Managed their premium clients with quality work driving sales and increasing their return by 30%.

Social Media Designer - Pret a Pak - Grow Online

(2018-06 - 2018-10)

• Design and create visual content for the various social platforms (images, graphics, videos to animations) in line with the brand.
• Creating and supporting the implementation of campaigns by building — creative assets as directed from social media managers.
• Collaborating with the marketing manager and content team to discuss project goals, then turning those ideas into great visual designs.
• Continued learning and monitoring of trends in social media so that the content remains fresh, current & engaging.
• Following up on designs after edits and reviews from team members.
• Ensuring that the team has easy access to images, icons, fonts and templates.
• Developing design skills, and keeping up with the latest in software, other tools & best practices for social media designs.
• Streamlined the asset production process in collaboration with marketing manager, reducing creatives delivery time by 20%.
• Established an organized and accessible design asset library, enhancing team efficiency and reducing project turnaround times.

Social Media Designer - Areywow.pk - King Chemicals Corporation

(2018-10 - 2019-09)

• Create social media designs that fit the brand and communicate essential marketing messages to an intended audience.
• Preparing content calendars, so that it is easier to schedule posting with engaging content in a timely manner.
• Construct social media campaigns, involving build up carousels for internal purposes targeted converting external interest.
• Create brochures, standees, flyers, coupons and other collateral materials consistent with set campaigns.
• Make images of consumers goods suitable for the web and for ecommerce sites.
• Clear initiative – animated banners on the website that would convince clients to take an action.
• 2D animations, GIFs and video edition that adds value to digital content.
• Reduced content production time by 25% through efficient content calendar management.
• Enhanced brand visibility by producing collaterals like brochures, flyers, and standees aligned with campaign goals.
• Improved eCommerce sales by 30% by optimizing product images for web use, enhancing the online shopping experience.
• Spearheaded website banners that increased client conversion rates by 15%, driving more users to take actionable steps.
• Produced engaging 2D animations, GIFs, and video content that boosted digital content interaction and retention by 20%.

Network Operation Center (NOC) Engineer - Supernet Limited

(2013-11 - 2014-12)

Technical Support Engineer cum Project Coordinator - H.K. Shah Enterprise Private Limited

(2012-02 - 2013-10)

DAE - Creative Advertising - Indus Valley School of Arts (2020 - 2020)

DAE - Fashion Designing - Pak Bedwear Designing Inst. (2016 - 2016)

CIM - Graphic Designing - Arena Multimedia (2015 - 2015)

BS - Telecom Engineering - Sir Syed University of Engg. & Tech. (2012 - 2012)

HSC - Pre-Engineering - Govt. Islamia Science College (2007 - 2007)

SSC - Computer Science - St. Patrick's High School (2005 - 2005)