Sanam Durrani

Creative Director with 15 years of experience creating campaigns, concepts, content, and brand communications for leading consumer and corporate brands. Currently working as a Creative Director at Switch Studios, following four-plus years leading creative for a major banking and FMCG account portfolio at Manhattan International.

Background also spans international luxury brands, copywriting, and full-scale campaign direction.

Creative Director - Switch Studios

(2026-07)

• Leading creative direction across a client portfolio including Tabba Heart Institute, Arif Habib Group, Naya Nazimabad, HRSG, and AGP Pharma.

Creative Director - Manhattan International

(2021-12 - 2026-07)

• Led creative direction across a multi-sector client portfolio spanning banking, FMCG, and energy — including Ismail Industries' Ghiza, Soneri Bank, Faysal Bank, JS Bank, Standard Chartered Bank, Sky47, Sitara Petroleum, and Karamel.
• Owned creative strategy and concept development from pitch through execution across ATL, BTL, and digital.
• Directed and mentored the creative team, setting brand-building standards across a diverse, high-stakes account list.

Creative Head - Sonraj

(2020-11 - 2021-12)

• Directed creative for a portfolio of international luxury watch brands, including Omega, Hublot, Ebel, and Breitling.
• Shaped premium brand positioning and campaign concepts for high-end retail and lifestyle audiences.

Associate Creative Director - Interflow Communications

(2019-10 - 2020-05)

• Contributed to creative direction and concept development across agency accounts, including Josh Condoms, PSO, and Daewoo Batteries.

Senior Creative Manager - Manhattan International

(2014-05 - 2019-10)

• Progressed from Senior Creative Executive to Senior Creative Manager, building long-running client relationships and creative output across sectors.

Senior Creative Executive - Scooter Creatives

(2013-12 - 2014-04)

Copywriter - G-Force Communications

(2012-04 - 2013-12)

Intern - Red Communications Arts

(2011-04 - 2011-10)

Early career foundation in copywriting and agency creative process.

Fashion Design - Asian Institute of Fashion Design (AIFD)

A-Levels - Privately

O-Levels - Beaconhouse School System