Muhammad Junaid

Lead digital marketing strategies, technical SEO, Google Ads and social media campaigns. Design effective SEO strategies for on-page optimization, content marketing, and link building. Conduct technical SEO audits and fix indexing, sitemaps, crawling, and page experience issues.

Prepare reports including search console, organic traffic, google analytics, and site performance. Coordinate with web developers to improve website speed, user experience, and internal linking. Implement emerging digital marketing strategies such as GEO, AIO, AEO, and AI Search Optimization.

Lead Digital Marketing at DMS Research (Pvt.) Ltd (2015-08 – Present)

Lead digital marketing strategies, technical SEO, Google Ads and social media campaigns. Design effective SEO strategies for on-page optimization, content marketing, and link building. Conduct technical SEO audits and fix indexing, sitemaps, crawling, and page experience issues.

Prepare reports including search console, organic traffic, google analytics, and site performance. Coordinate with web developers to improve website speed, user experience, and internal linking. Implement emerging digital marketing strategies such as GEO, AIO, AEO, and AI Search Optimization.

• Ranked 20,000+ product-specific keywords on the first page of Google.
• Achieved 200+ AI Search mentions and 700+ cited pages, as tracked in SEMRush.
• Contributed to $150K+ in website revenue with approximately $20K in advertising spend.
• Increased traffic up to 10K+ organic clicks, 1.77M+ impressions, and 11.8 average position.

Digital Marketing Executive at Content Writings Ltd (2012-05 – 2015-07)

Supported digital marketing campaigns for company projects and international clients. Performed SEO (search engine optimization) and SMM (social media marketing) activities. Collaborated with content writers to deliver SEO-optimized articles, and social media content.

Conduct keyword research, on-page optimization, blog marketing, and build quality back links. Planned and executed social media campaigns across Facebook, Instagram, LinkedIn, and Twitter/X. Prepared reports including SEO audits, keyword ranking, organic traffic and campaign performance.

• Optimized and ranked 200+ high-search volume keywords.
• Increased traffic from 250 to 1,000+ organic visitors within 6 months.
• Helped in earned 55K+ high-quality backlinks from 1812 referring domains.
• Achieved 30+ domain and 45+ page authority score by executed technical SEO efforts.

Team Lead SEO at Tradekey (Pvt.) Ltd (2007-11 – 2012-02)

Led a team of Junior SEOs providing training, quality audits, and performance evaluation. Managed a portfolio of 150+ client accounts, providing technical support through e-consultancy. Collaborated with developers to improve data quality, search relevance, and marketplace visibility. Analyzed buyer's data to help and match suppliers with relevant international trade opportunities. Prepared various reports covering keyword rankings, product optimization, and team performance.

• Optimized 40,000+ product listings across 100+ categories and subcategories.
• Matched and connected 1.5M+ buyer opportunities with relevant member products.
• Managed 150+ international B2B clients and achieved up to 30% customer retention rate.
• Recognized by higher management as a Top Performer of the Year for outstanding performance.

Graduation in B. Com – University of Karachi (2003)

Intermediate in Pre-Eng – Govt. Degree College of Gulshan-e-Iqbal (1998)

Matriculation in Comp-Sc – USMAN Public School (North Karachi) (1996)