Muhammad Khalid

Accomplished and results-driven digital marketing and product growth leader with over 16 years of experience driving high-impact marketing, SEO, ASO, and app monetization strategies across SaaS, AdTech, and technology sectors. Recognized for delivering data-driven campaigns, optimizing customer acquisition and retention, and generating measurable ROI through innovative growth strategies. Expert at leveraging analytics and automation tools, including Microsoft Power BI, Google App Campaigns, and AdMob, to optimize marketing performance and enhance product adoption globally.

Proven ability to scale digital marketing operations, execute global product launches, and lead cross-functional teams to exceed business objectives. Adept at driving app visibility, engagement, and revenue growth through precision-targeted campaigns, conversion rate optimization, and robust ASO strategies. Respected for mentoring high-performing teams, fostering stakeholder alignment, and implementing strategic initiatives that increase market share and brand impact.

Operations & Business Development Manager - EarnFlex™ - Islamabad, Pakistan

(2024-01)

Lead operations and business development for a SaaS growth platform, driving revenue, product adoption, and customer success. Oversee cross-functional teams to implement strategies that optimize business metrics and operational efficiency.

• Increased Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) through data-driven growth strategies.
• Reduced Customer Acquisition Cost (CAC) by optimizing ad spend and targeting high-value segments.
• Improved customer retention by 15% through churn analysis and personalized engagement strategies.
• Boosted lead conversion rates by 20% through funnel optimization and automated workflows.
• Implemented automation tools to save 30+ hours weekly in reporting and operational tasks.
• Optimized marketing ROI through campaign tracking, cross-channel performance analysis, and strategic budget allocation.

Head of Marketing & App Store Manager - Advanced AppSol Technologies - Islamabad, Pakistan

(2022-01 - 2023-12)

Directed marketing and ASO strategies for multiple apps, improving visibility, downloads, and user engagement. Managed ad campaigns across Google, Facebook, and Apple platforms.

• Conducted keyword research and metadata optimization, increasing app store discoverability by 25%.
• Enhanced app ratings and reviews by implementing user feedback strategies, improving average rating from 3.8 to 4.5.
• Executed A/B testing for app creatives, resulting in a 15% lift in conversion rates.
• Adapted ASO strategies to align with app store algorithm changes, improving search rankings consistently.
• Developed and managed cross-platform advertising campaigns with a focus on ROI and user acquisition.
• Optimized ad targeting and placement, increasing ad engagement by 18% and reducing cost-per-install (CPI) by 12%.
• Generated detailed campaign analytics and performance reports to refine strategy and inform stakeholders.

Head of SEO - TravelHouseUK - Islamabad, Pakistan

(2018-01 - 2022-12)

Led SEO, social media, and paid advertising strategies to elevate brand visibility and maximize ROI.

• Increased website traffic by 40% year-over-year through SEO and content optimization.
• Implemented paid campaigns (PPC & display) achieving a 20% reduction in cost-per-acquisition.
• Directed social media strategies, boosting engagement across platforms by 35%.
• Managed website performance, ensuring SEO best practices and user experience optimization.

Marketing Head - Jolta Technology - Islamabad, Pakistan

(2015 - 2018)

Oversaw marketing strategy for app portfolios and digital campaigns, including the launch of Jolta electric bikes.

• Supervised and optimized app portfolios, increasing active users by 25%.
• Launched high-impact promotional campaigns, driving sales growth across digital channels.
• Led cross-functional project teams, successfully executing multiple product launches on schedule.

Head of SEO - Just4Design - Islamabad, Pakistan

(2012 - 2015)

Managed SEO, PPC, and social media marketing, leading teams to improve digital presence and conversions.

• Increased organic search traffic by 50% through on-page and off-page SEO strategies.
• Directed paid advertising campaigns to optimize ROI and support marketing initiatives.
• Provided leadership and guidance to cross-functional marketing teams for digital strategy alignment.

SEO Manager - PWB Health - Islamabad, Pakistan

(2010 - 2012)

Designed and implemented SEO strategies for breastclight.co.uk and ultralifeshop.co.uk, elevating search engine rankings and organic traffic.

• Secured top search engine rankings for target keywords, increasing organic traffic by 60%.
• Conducted in-depth keyword research and competitive analysis to optimize website content.
• Applied on-page and off-page SEO techniques, achieving measurable improvements in lead generation.

SEO Manager - Stafona Designs - Islamabad, Pakistan

(2009 - 2010)

SEO Expert - E-Strats - Islamabad, Pakistan

(2007 - 2009)

MS - Software Engineering - SZABIST

Bachelor - Computer Science - AIOU